Built for Retail

Built for Retail

May 21, 2026 · 24 min · Episode 173

About this episode

This episode discusses Twisted X's innovative approach to retail and its focus on wholesale relationships.

As Twisted X prepares to unveil major company news, we sit down to talk innovation, retailer relationships, and why the brand continues to double down on wholesale instead of going direct-to-consumer. From comfort technology to building retailer trust, this episode dives into what’s next for one of the western industry’s most disruptive brands. Links: Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Jud Taylor, VP of Sales at Twisted X - Website | Facebook | Instagram | TikTok

People in this episode

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen

Guest: Jud Taylor

Topics covered

Keywords

Mentioned in this episode

Organizations: Twisted X, WESA, Horse Radio Network

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