Big Brand Case Studies, Small Retail Takeaways

About this episode

The episode discusses effective retail strategies and insights from big brands with marketing expert Molly Hawkins.

Many retailers feel like they’re doing “all the right things” on social media posting regularly, creating content, and even investing in ads yet the results don’t seem to build real momentum. In this session, we’re joined by a marketing strategist from Hawke Media, an award-winning digital marketing agency that has helped thousands of brands grow through data-driven strategies and community-focused storytelling. WESA Retail Roundup March 19, 2026: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Molly Hawkins of Hawke Media Presented By: Western English Sales Association Time Stamps: 00:59 - Molly intro & podcast plug 02:08 - What Hawk Media does 04:00 - Social media overwhelm 06:26 - Quick wins vs long game 07:30 - Programmatic retail explained 10:00 - Discovering brand story 14:48 - Finding your “one thing” 16:24 - Community, shop dog & “silly sells” 18:39 - Gear Aid case study 20:00 - Customers as ambassadors 24:11 - Lessons from big brands 31:47 - Metrics that matter 37:39 - How to contact Molly & wrap-up

People in this episode

Host: Glenn the Geek

Guest: Molly Hawkins

Topics covered

• social media marketing
• retail strategies
• brand storytelling
• community engagement
• case studies

Keywords

• retail
• social media
• marketing strategies
• brand story
• community
• case studies
• metrics

Sponsors

Western English Sales Association

Mentioned in this episode

Organizations: Hawke Media

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