About this episode
Jodi Hendrickson shares her journey of building Fringe Scarves into a must-have Western accessory brand through grit, creativity, and storytelling.
From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook. Episode Links Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube
People in this episode
Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Guest: Jodi Hendrickson
Topics covered
- brand building
- Western accessories
- entrepreneurship
- storytelling
- retail industry
Keywords
- Fringe Scarves
- Western accessories
- brand building
- entrepreneurship
- retail
Mentioned in this episode
Organizations: Fringe Scarves
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