About this episode

Jodi Hendrickson shares her journey of building Fringe Scarves into a must-have Western accessory brand through grit, creativity, and storytelling.

From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook. Episode Links Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube

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