Retail Roundup: Get Started in Private Label
About this episode
Jen Hegeman discusses the essentials of white-label and private-label product development for brands.
Manufacturing consultant Jen Hegeman explores the essentials of white-label and private-label product development, providing actionable advice for brands navigating the complexities of launching their own product lines. WESA Retail Roundup June 25, 2026: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook grou Guest: Jen Hegeman from Jen X Designs Presented By: Western English Sales Association Time Stamps: 00:55 - Jen and Gamble the raccoon 03:16 - White label explained 05:13 - Private label overview 07:50 - Why volume and materials matter 08:08 - Case for in-house manufacturing 10:36 - Protecting innovation and IP 10:45 - Equine-safe materials vs human foams 13:22 - What products brands want to make 14:24 - Hidden costs and sampling realities 18:29 - COVID-era U.S. manufacturing story 21:19 - State of American cut-and-sew 23:06 - IP theft and enforcement limits 28:44 - How retailers find white-label options 31:37 - Inventory, color strategy, and close
Sponsors
Western English Sales Association
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