Everything Flows From Strategy
About this episode
The episode discusses the importance of strategy in business and how various elements like branding and advertising flow from it.
I am always fascinated when I see business owners all marching in the same direction, doing the exact same things because they believe, “This is the way to differentiate yourself.” Do you believe that following the same strategy as everyone else is the way the surest way to succeed? Of course you don’t. Because if you were an unthinking conformist, you would never have subscribed to the MondayMorningMemo. Strategy Everything flows from strategy. Your logo is the flag waved by your strategy. Your sonic device is the trumpet call of your strategy. (Do you have a sonic device?) Your recurrent phrases – your brandable chunks – are the poetic expressions of your strategy. (Can you name your brandable chunks?) Your ad copy flows like a river from your strategy. How swift is the current in that river today? How many people are swimming, canoeing, skiing, biking, hiking, fishing, splashing, frolicing and dashing in your river right now? Your media buyer opens the floodgates that gush water into your river. (How good is your media buyer?) Do you understand why measuring ROAS is green kryptonite to every super-heroic strategy? Do you understand why verbs make a bigger difference than nouns…
More episodes of Wizard of Ads Monday Morning Memo
- Welcome to the Inflection Point
- A Line of Standing Dominoes
- Advice and Encouragement
- The Time, the Place, the Person
- What Do People Already Care About?
- Keep Your Eye on the Star You Have Chosen
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