Keep Your Eye on the Star You Have Chosen

Keep Your Eye on the Star You Have Chosen

March 23, 2026 · 5 min

About this episode

Roy H. Williams shares his unconventional approach to life and business, emphasizing the importance of flexibility and trust in the process over detailed planning.

I have bumbled my way through life with a reasonable degree of success, I think. Especially when you consider the number of people who have patted me on my head and told me that I didn’t need to understand what they were talking about because they would happily, “do all of those difficult things” for me if I would just hand them the checkbook and the keys. I never did that, of course. Head-patters are always convinced that I am a fool-child from Oklahoma because I never bother with a written plan, a budget, or a timetable for major undertakings. But somehow, they always turn out okay. Here’s an example of what I’m talking about: When Pennie and I began filling 21 acres in Austin, Texas with large, complicated, and expensive buildings, I was asked at least once a day, “How long will it take to build all of this, and how much will it cost?” I always answered with the truth, “It will take as long as it takes, and it will cost what it costs.” That answer really alarmed people. I didn’t say it to be shocking or cute. I said it because I honestly didn’t know and I genuinely didn’t care. When you don’t borrow money, you can take as long as you want to do whatever you are doing. Rarely…

More episodes of Wizard of Ads Monday Morning Memo

Explore listener stats, chart rankings, contacts and more on the Wizard of Ads Monday Morning Memo podcast page.