AI Now a Force in Finding Healthcare Providers
About this episode
The episode discusses the increasing reliance on AI tools for selecting healthcare providers, highlighting significant changes in patient behavior and preferences.
According to a 2026 Patient Choice report from healthcare reputation management firm Rater Eight, and as reported by MediaPost, reliance on AI to choose a healthcare provider has more than doubled in the past year from 17% a year ago to 36% this year, completely upending traditional methods like search engine marketing and referrals from other doctors. The report found that 47% of respondents have used AI tools like ChatGPT, Claude, Perplexity, or Google's AI Overviews to research providers, up from 31% in Rater Eight's prior research done nine months earlier. And one surprising finding, more 45 to 60 year-olds, reported actively using AI to find their providers. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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