Stop Speaking to Your Former Self and Start Selling to Your Client’s Highest Self
About this episode
Julie Solomon discusses the importance of messaging to the highest self of clients rather than an outdated version of the audience.
In this episode, I’m giving you a private debrief from one of my recent live trainings, The Messaging Reset, where I break down one of the biggest reasons so many entrepreneurs feel stuck in their business growth: they’re still messaging to an outdated version of their audience. I share why “serve your former self” may work in the early stages of business, but eventually becomes the very thing that keeps you attracting people who consume your content without ever truly buying. We dive into the difference between former-self buyers, working-self buyers, and highest-self buyers—and why the quality of your messaging directly impacts the caliber of clients you call in. I also unpack how your message is so much deeper than content strategy. Your messaging is your leadership, your positioning, your standards, and the identity behind the way you communicate. This episode will help you understand why clarity and embodiment matter more than constantly creating more content, and how to shift your messaging so it actually reflects the level of woman you are now. If you’ve been feeling like your business is no longer matching your growth, this conversation will help you refine your message…
More episodes of Woman of Influence
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- Why You Keep Calling In the Wrong Clients
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