About this episode
Regina Hess and Abbie O'Brien discuss the importance of brand identity for small business owners and share insights on entrepreneurship and self-care.
Your logo, website, colors, fonts, and visuals all tell a story before someone ever works with you. In this episode of Women and Wealth, Regina is joined by Abbie O'Brien, founder of The Branding Den, to discuss creating a brand identity that feels strategic, authentic, and aligned with the people you want to serve. Abbie shares how she turned a pandemic layoff into a growing brand and web design business, why strong branding starts with deeper questions, and how small business owners can create consistency across their website, social media, and marketing materials. Regina and Abbie also talk about entrepreneurship, motherhood, making time for yourself, and stepping away from the screen to refill your own cup. Episode Highlights: 0:00 - Introduction 0:32 - Why branding, logos, and design matter for small business owners 2:39 - How Abbie turned a pandemic layoff into a business opportunity 4:14 - What goes into building a strategic brand identity 7:58 - Why many small business owners rebrand after they better understand their audience 10:01 - How brand guidelines create consistency across your business 13:03 - Abbie's challenge of building a business while becoming a mom 14:27…
People in this episode
Host: Regina Hess
Guest: Abbie O'Brien
Topics covered
- branding
- entrepreneurship
- small business
- web design
- motherhood
- self-care
Keywords
- branding
- business identity
- web design
- entrepreneurship
- self-care
- small business
Mentioned in this episode
Organizations: The Branding Den
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