Ageism, Power & Visibility with Jacynth Bassett, founder of Ageism Is Never In Style

About this episode

Jacynth Bassett discusses ageism and its impact on women, advocating for a shift in narrative towards pro-ageing.

This week on Spill The Tea, we’re joined by  Jacynth Bassett , founder of  Ageism Is Never In Style , a global platform working to change how age is understood, represented and valued. Jacynth approaches age through a feminist, intergenerational lens, challenging how women are judged, marketed to, and treated as they get older — and exploring what becomes possible when we shift the narrative. In this episode, we explore: • What “ageism” actually means and where it shows up in everyday life • Why ageing feels tougher for women, particularly around appearance and credibility • The emotional, economic and health costs of ageism • Where real change is happening from campaigns to consulting to community work • Why 78% of over-50s feel under- or misrepresented in advertising • Whether youth-focused marketing profits from making older women feel like they need fixing • The shift from “anti-ageing” to “pro-ageing” and how language shapes identity • Why intergenerational thinking transforms how we see later life We catch up after our break and there’s plenty of shenanigans to discuss, and stick around for some beautiful inspiration to carry you through the week. For…

People in this episode

Hosts: Jinty Sheerin, Lou Hockings-Thompson

Guest: Jacynth Bassett

Topics covered

• ageism
• feminism
• intergenerational thinking
• women's representation
• pro-ageing
• visibility

Keywords

• ageism
• women's health
• intergenerational
• advertising
• visibility
• pro-ageing
• feminism

Mentioned in this episode

Organizations: Ageism Is Never In Style

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