About this episode

Howie Chan discusses the importance of executive personal branding and the C.A.R.E. framework for career advancement in 2026.

Executive Summary Gravitas drives 67% of executive presence—yet most high-performing leaders are invisible outside their immediate team. Branding strategist Howie Chan reveals why executive personal branding is a career survival tool in 2026, how the C.A.R.E. framework builds the credibility that gets leaders referred, and why thought leadership—not harder work—is the primary currency for promotion. Quick Takeaways Gravitas drives 67% of executive presence—confidence, decisiveness under pressure, and EQ are what decision-makers evaluate first. Executive personal branding in 2026 has shifted from self-promotion to stewardship and thought leadership. Your LinkedIn profile is a professional vault—every post builds a body of work recruiters and executives review before any interview. The C.A.R.E. Framework (Competence, Authenticity, Reliability, Empathy) is the proven path from visibility to trust to referral. The best time to start was years ago. The second-best time is right now. You Work Hard. You Deliver Results. So Why Doesn't Anyone Know Your Name? I'm Sabrina Braham, MA, MFT, PCC—executive leadership coach with over 30 years of experience, and host of the Women's Leadership…

People in this episode

Host: Sabrina Braham

Guest: Howie Chan

Topics covered

• executive branding
• career development
• leadership
• visibility
• thought leadership

Keywords

• executive presence
• C.A.R.E. framework
• career survival
• thought leadership
• visibility

Mentioned in this episode

Organizations: LinkedIn

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