About this episode

Gillian Perkins and Andee Hart discuss the overlooked reasons customers aren't buying and how to improve sales without changing the product.

In this episode, Gillian Perkins talks with sales expert and entrepreneur Andee Hart about the real reasons customers aren’t buying—and why it’s usually not your product that’s the problem. Andee shares insights from her 17-year career in corporate sales and her experience building a product-based business, breaking down the most common (and overlooked) mistakes that prevent sales—from unclear messaging to friction in the buying process. As you listen, you’ll learn how to improve your conversions without reinventing your offer—by refining how you present, sell, and deliver your product so it becomes an easy “yes” for your ideal customer. Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method Grab our free course, Small Business 101 : https://www.gillianperkins.com/small-business-101-free-opt-in Write a…

People in this episode

Hosts: Gillian Perkins, Gillian

Guest: Andee Hart

Topics covered

• sales
• customer behavior
• marketing strategies

Keywords

• conversions
• messaging
• buying process
• sales mistakes

Mentioned in this episode

Products: Validate, Validate accelerator program, Small Business 101 course

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