Ep 326: Online Marketing Has Fundamentally CHANGED in 2026 (with Alex Cattoni)

About this episode

Gillian Perkins interviews Alex Cattoni about the evolution of online marketing and business strategies leading into 2026.

In this episode, I speak with Alex Cattoni about her business evolution from client work to educational initiatives in copywriting and marketing. Anticipating a return to high-level strategy by 2026, she emphasizes keynote speaking and personal branding. Cattoni reflects on her transformative YouTube journey, her flagship course, and her mastermind program's growth, highlighting the importance of community over automated marketing. She addresses changes in consumer messaging post-COVID-19 and the value of live interactions in launches. Looking ahead, she shares excitement for her personal brand relaunch and discusses AI's role in enhancing human creativity and storytelling. Chapters: 0:00 Introduction 2:21 Evolution of Business Strategy 5:55 Key Decisions in Business Growth 11:34 Mastermind Structure and Dynamics 13:31 Media Features and Recognition 14:36 Trends in Launch Strategy 21:11 Engagement in Marketing 34:02 Successful Initiatives of 2025 37:17 Exciting Future Projects for 2026 43:46 The Role of AI in Creativity Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're…

People in this episode

Hosts: Gillian Perkins, Gillian

Guest: Alex Cattoni

Topics covered

• online marketing
• business evolution
• copywriting
• personal branding
• AI in creativity

Keywords

• consumer messaging
• live interactions
• community
• YouTube journey
• mastermind program

Mentioned in this episode

Products: Validate, Validate accelerator program

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