The distillery with an AI-backed plan to lift their spirits

The distillery with an AI-backed plan to lift their spirits

October 15, 2025 · 33 min · Season 4 · Episode 4

About this episode

This episode explores how a distillery is leveraging AI to enhance their whiskey production and marketing while emphasizing the importance of human taste in sales.

This distillery is using AI to help make and market their whiskey. But what sells—and how to sell it—is still a matter of human taste.

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