How Cosmo’s Youngest Editor-In-Chief Is Reinventing a Legacy Brand

About this episode

Willa Bennett discusses the challenges and strategies involved in modernizing the Cosmopolitan brand for a new generation.

Cosmopolitan is one of the most recognizable brands in media with more than six decades of history. So what does it take to evolve a legacy title for a completely new generation of readers and platforms? In this episode, we sit down with Willa Bennett, the editor in chief of Cosmopolitan and Seventeen, to talk about the real work that goes into modernizing a brand that people think they already know. From redefining the core editorial mission to building platform-specific content to navigati...

People in this episode

Guest: Willa Bennett

Topics covered

• media
• branding
• editorial
• content creation

Keywords

• Cosmopolitan
• Seventeen
• editor-in-chief
• legacy brand

Mentioned in this episode

Products: Cosmopolitan, Seventeen

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