Ep. 405: "Get Aligned on Purpose" – Change Management and the Three Pillars of Workplace Strategy with David George of CRUX Workplace

Ep. 405: "Get Aligned on Purpose" – Change Management and the Three Pillars of Workplace Strategy with David George of CRUX Workplace

June 9, 2026 · 26 min

About this episode

David George discusses the importance of workplace strategists in change management and the three pillars of workplace strategy.

David George is CEO & Founder at CRUX Workplace where he builds on his decades of experience in workplace design, facilities management, real estate management and strategy to help clients co-create high performing, flexible workplace designs that enable people to do their best work. Mike Petrusky asks David why he believes that workplace strategists must be involved from the outset to understand business processes and create effective briefs for architects and designers, while innovation is centered on enabling people to perform their best and feel joy and connection at work. Engaging employees early in the design process leads to higher acceptance and ownership of the change, and David says successful change management relies on three pillars: employee engagement, clear communication, and sponsorship from leaders within the core business. He suggests creating a steering committee including CRE, IT, HR, and FM to drive workplace projects and says organizations must move beyond traditional office designs conceived decades ago and embrace new ways of work aligned with how people work today. Tune in to hear Mike and David share practical advice and the inspiration you will need to…

People in this episode

Host: Mike Petrusky

Guest: David George

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Organizations: CRUX Workplace

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