Digital Marketing On A Shoestring - Mike Handcock

Digital Marketing On A Shoestring - Mike Handcock

March 10, 2026 · 57 min · Episode 221

About this episode

This episode discusses cost-effective digital marketing strategies for entrepreneurs with limited resources.

Entrepreneurs often operate with limited resources, and this topic addresses cost-effective strategies to grow visibility without big ad spends. It attracts bootstrapped startups and can include live demos. AEO basics, social media hacks, email marketing automation, content creation tools, and case studies of low-budget successes. Optimising Content for AI Engines Leveraging free tools Email and AI Marketing Mike Handcock is the Chairman and Founder of the Circle of Excellence Group and the President of the Global Speakers Federation.

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