The No-BS Google Ads Strategy for Patient Acquisition

About this episode

In this episode, Jennifer interviews John Sanders about effective Google Ads strategies for therapists to improve patient acquisition without wasting resources.

In this episode of Worth Your Salt, Jennifer sits down with John Sanders, founder of RevKey and one of the leading Google Ads strategists for therapists. John pulls back the curtain on why so many private practices waste money on digital marketing—and what a truly ethical, effective Google Ads strategy looks like in the mental health world. With his signature no-BS style, John explains why clicks don’t equal clients, how to protect your practice in a HIPAA-sensitive advertising environment, and what therapists should really be looking for when evaluating their marketing efforts. After laying the foundation for what makes Google Ads work (and why most campaigns fail), John walks listeners through practical, approachable steps they can take to improve their own advertising—even if they’re managing it solo. From tightening up targeting to building a website that actually converts, John shows how therapists can stop guessing, start measuring what matters, and confidently put their marketing dollars to work. It’s an honest, empowering conversation for any practitioner ready to grow their practice without wasting time, money, or energy. 🎧 You’ll Learn: Why therapists often waste…

People in this episode

Host: Jennifer

Guest: John Sanders

Topics covered

• Google Ads strategy
• patient acquisition
• digital marketing
• mental health
• ethical advertising
• marketing performance

Keywords

• Google Ads
• patient acquisition
• digital marketing
• therapists
• advertising strategy
• marketing performance
• HIPAA compliance

Mentioned in this episode

Organizations: RevKey, Google Ads, HIPAA, Salt Marketing

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