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On the show
From 13 epsHosts
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Recent episodes
How Fitness Studio Owners Can Increase Profit and Lead Like a CEO
Jun 18, 2026
Unknown duration
The Three Types of Practices: Why Your Med Spa Marketing Isn’t Working Yet
Jun 4, 2026
31m 09s
Hire An AI Employee for Med Spas: A 24/7 Front Desk That Never Misses A Lead
May 21, 2026
38m 09s
Stop Posting, Start Publishing: Why You Need To Write A Book For Your Wellness Business
May 7, 2026
34m 13s
Turn Your Wellness Expertise into Scalable Income
Apr 23, 2026
32m 05s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/18/26 | ![]() How Fitness Studio Owners Can Increase Profit and Lead Like a CEO | Fitness studio owners often work nonstop yet still struggle with profitability. In this episode of Worth Your Salt, host Jennifer Orechwa talks with Lauren Schoenfeld of Active Core Consulting about how wellness business owners can gain financial clarity, build smarter systems, and lead like a true CEO. | — | ||||||
| 6/4/26 | ![]() The Three Types of Practices: Why Your Med Spa Marketing Isn’t Working Yet✨ | med spa marketinggrowth patterns+3 | — | Salt Marketing | — | Resourceful PracticeHustling Practice+3 | — | 31m 09s | |
| 5/21/26 | ![]() Hire An AI Employee for Med Spas: A 24/7 Front Desk That Never Misses A Lead✨ | AI in med spaspatient communication+3 | Shannon Blake | AveryPodium | — | AI employeemed spas+5 | — | 38m 09s | |
| 5/7/26 | ![]() Stop Posting, Start Publishing: Why You Need To Write A Book For Your Wellness Business✨ | writing a bookwellness business+3 | Daria Anne DiGiovanni | Salt Marketing | — | wellnessbook writing+3 | — | 34m 13s | |
| 4/23/26 | ![]() Turn Your Wellness Expertise into Scalable Income✨ | wellness expertisescalable income+4 | Justin Allan Montgomery | ProCourseStart | — | scalable incomewellness providers+5 | — | 32m 05s | |
| 4/9/26 | ![]() The Marketing System Every Med Spa Needs to Get Found and Get Booked✨ | marketing systemmed spa+3 | — | Get Found Get Booked | — | med spa marketingclient acquisition+3 | — | 15m 51s | |
| 3/26/26 | ![]() Marketing Systems That Drive Sustainable Med Spa Growth✨ | medical spa growthmarketing systems+5 | Jared GuichardAshton Guichard | JAG Medical Spa | — | sustainable growthmarketing tactics+5 | — | 31m 11s | |
| 3/12/26 | ![]() The Power of the Pivot: From Urgent Care to Wellness Destination✨ | wellnessbusiness transformation+4 | Jalayne Faulhaber | Foundation Health & Wellness | — | wellness destinationurgent care+4 | — | — | |
| 2/19/26 | ![]() The Future of the Med Spa Industry: Legal Risks, Advocacy & Why AmSpa Matters More Than Ever with AmSpa Founder Alex Thiersch✨ | med spa industrycompliance+4 | Alex Thiersch | American Med Spa Association | — | med spacompliance+5 | — | 44m 43s | |
| 2/5/26 | ![]() The Differentiation Dilemma: Stand Out From The Crowd✨ | differentiationstorytelling+4 | — | — | — | differentiationStoryBrand+5 | — | — | |
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| 1/22/26 | ![]() The Fiscal Fitness Playbook: How To Transform Your Wellness Business To One That Serves Your Lifestyle✨ | financial managementwellness business+3 | Shannon Simmons | Fit For ProfitThe Fiscal Fitness Playbook | — | cash flowmed spa+3 | — | 34m 19s | |
| 1/8/26 | ![]() 2026 Planning: Cut Through the Noise and Grow with Confidence✨ | 2026 planningmarketing strategy+3 | — | — | — | marketingmed spa+5 | — | 27m 48s | |
| 12/18/25 | ![]() The No-BS Google Ads Strategy for Patient Acquisition✨ | Google Ads strategypatient acquisition+4 | John Sanders | RevKeyGoogle Ads+2 | — | Google Adspatient acquisition+5 | — | 34m 31s | |
| 12/4/25 | ![]() Become A Wellness Thought-Leader: The Taylor Swift Method of Building a Personal Brand That Stands Out✨ | personal brandingwellness entrepreneurship+3 | Kayley Hamilton | UPLVL AgencyWorth Your Salt+1 | — | wellnessbranding+4 | — | 48m 27s | |
| 11/13/25 | ![]() Zen and the Art of Wellness Marketing: Making Technology Simple | Simplify Your Tech and Automate Your Wellness Business  In this episode of Worth Your Salt, Jennifer sits down with her friend and collaborator, Melodie Moore—Founder of Business Tech Ninjas and creator of the Technologist™ role—to explore the deep-rooted challenges wellness practitioners face when technology becomes more of a burden than a solution. Melodie shares her transformative perspective that tech issues are rarely about the software itself—they’re about self-leadership and strategic clarity. Drawing from her experience scaling her own business past seven figures, she unpacks the reasons so many wellness practices struggle with tech chaos, offering insights on how to simplify systems and develop strong, sustainable foundations. Melodie dives into the concept of the “technologist mindset,” emphasizing that successful tech integration requires more than tools—it demands thinking, leadership, and proactive systems design. Together, Jennifer and Melodie explore how practices can clear out “digital fog,” automate with intention, and build meaningful client relationships without sacrificing the personal touch. From streamlining workflows to embracing AI without losing authenticity, this episode is a must-listen for any wellness entrepreneur ready to scale with confidence and clarity. 🎧 You’ll Learn: Why Tech Problems Are Leadership Problems: Faulty systems are often symptoms of unclear direction and poor delegation. Leading your tech begins with leading yourself. How Simplicity Drives Growth: Tech doesn’t need to be flashy—it needs to be functional. Remove unnecessary tools, streamline user journeys, and reduce manual steps to regain control and ease. AI as an Enhancement, Not a Replacement: Start small—use AI to reduce time on tasks you already do. Think of it as a “bad intern” that needs guidance, not as a fully autonomous solution. Personalization Through Automation: Automate low-value tasks (like scheduling or email confirmations) so you can focus on high-value, human-centric experiences that truly connect with clients. Resources: Visit the Business Tech Ninjas website | — | ||||||
| 10/30/25 | ![]() Scaling Beyond Referrals: Paid Ads That Actually Deliver | Scaling Beyond Referrals: How To Run Paid Ads That Actually Deliver  In this episode of Worth Your Salt, Jennifer sits down with Andy Janaitis, Founder and Chief Strategist at PPC Pitbulls, to tackle one of the most common struggles for wellness practitioners—paid advertising. If you’ve ever wondered when to move beyond referrals, how to avoid wasting money on ads, or whether ads even work for small practices, this conversation is for you. Andy’s calm, data-driven approach cuts through the hype and shows you how to create simple, trackable ad systems that actually deliver new patients and clients. Together, Jennifer and Andy break down the essentials of getting started, how to choose the right platforms, and what every practice owner needs to know before investing a single dollar in paid campaigns. They also look ahead at the future of advertising—touching on privacy shifts, AI, and what small businesses can do now to stay ahead of the curve. If you’re ready to scale beyond word-of-mouth and take your growth strategy seriously, Andy’s guidance and insight will help you do it right. 🎧 You’ll Learn About: How to know when it’s time for your wellness practice to start using paid ads. The 5 essentials you need in place before spending money on advertising. Why copying big-brand ad strategies fails—and what to do instead. The future of paid ads, including AI and new trends wellness owners should watch. Resources: Book A FREE Strategy Session with Andy here! Connect with PPC Pitbulls Here Follow PPC Pitbulls on YouTube for even more insight! | — | ||||||
| 10/16/25 | ![]() Turn Clients Into Ambassadors: A Proven System for 3x More Referrals This Month | Build a Proven Referral System for Your Practice (and Triple Your Referrals This Month) Imagine tripling your client referrals this month—without awkward asks or complicated programs. In this episode of Worth Your Salt, Jennifer Orechwa shares the RAVE 3x Referral Formula for Wellness Pros—a simple, proven referral system that helps wellness practitioners turn happy clients into loyal ambassadors. You’ll learn how to spot the perfect moments to ask for referrals, how to craft requests that feel natural and genuine, and how to reward and engage clients so they keep spreading the word. If you’ve ever wondered how to build a referral program for wellness practitioners that actually works, this episode will give you the framework—and the confidence—to start seeing results right away. 🎧 You’ll Learn: How to design a referral system for your wellness practice The RAVE System for recognizing the best moments to ask for referrals Scripts and strategies to ask with confidence—without feeling “salesy” Simple ways to thank, reward, and engage clients who send referrals How automation can make your referral system run on autopilot BONUS for Listeners: Don’t miss Salt Marketing’s Craft Your Perfect Referral Script worksheet—your free step-by-step guide to creating the exact words you’ll use to ask for referrals with ease. Normally reserved for Salted Edge members, we’ve linked it up here in the show notes just for Worth Your Salt listeners! Sponsor Spotlight: Sofia Health Enter our promo code, salt when you sign up for a business account here. | — | ||||||
| 10/2/25 | ![]() Systems, Staff & Satisfaction: Your Blueprint for High Performance | Salt Marketing | Patients & Profits: Operational Excellence in Wellness Practices In this episode of the Worth Your Salt podcast, host Jennifer Orechwa and is joined by Kathleen Carson of Patients and Profits to talk about how wellness and medical practices can move beyond simply seeing more patients to building systems and an experience that consistently attract ideal patients and keep them coming back.  Kathleen shares her “Simple Strategy for Success,” which unfolds across five phases: Patients, Process, People, Procedures, and Profits. She emphasizes that first impressions matter — from online reputation to marketing to how phone calls are handled — and that operational excellence is just as critical as marketing to shaping patient experience and ensuring profitability. They also explore how transforming practice operations (streamlining workflows, clearly defining staff roles, onboarding, staff training, documentation) enhances what marketing is trying to do. When every part of the patient journey — from the first click, to walking in the door, to treatment presentation, to follow-up — is aligned, practices can deliver better satisfaction, reduce friction, increase treatment acceptance, and ultimately improve financial outcomes. Kathleen discusses actual challenges she sees in practices, and the tangible benefits she’s helped clients realize when operations and experience are strengthened in tandem. 🎧 You’ll Learn About: The five phases of practice transformation: Patients, Process, People, Procedures, Profits Why marketing needs operations to deliver on its promises How a clear patient experience boosts satisfaction, referrals, and treatment acceptance Simple ways to streamline staff, systems, and workflows to reduce stress Using data and analytics to align growth with profitability Resources: Patients & Profits Website Connect with Kathleen on LinkedIn | — | ||||||
| 9/18/25 | ![]() The Marketing System Wellness Businesses Really Need (Hint: it’s Not Another Funnel) | Wellness practitioners are constantly told they need a magical solution to grow their business. But quick fixes and one-off tactics rarely deliver lasting results. In this episode of Worth Your Salt, Jennifer Orechwa reveals why funnels alone don’t work and explains the marketing system wellness businesses really need to attract clients consistently, convert them with confidence, and scale without burnout. Drawing on real client stories and her five-part Salted Edge Framework, Jennifer shows how to move beyond piecemeal marketing and build a repeatable system that works even when you’re not. Whether you run a med spa, functional medicine practice, or wellness clinic, you’ll learn how to escape shiny tactic syndrome, free up your time with automation, and finally build a marketing foundation that fuels predictable growth. 🎧 Listen in to learn: Why quick-fix funnels fizzle out for wellness practitioners—and what to do instead The five stages of a true marketing system: Attract, Convert, Create Raving Fans, Automate, and Measure & Scale How piecemeal marketing wastes time and money (and how one simple systemized step can multiply results) The mindset shift that transforms marketing from stressful guesswork into a confidence-building growth plan Resources: Get Started with The Salted Edge for $1 | — | ||||||
| 9/4/25 | ![]() Med Spa Growth Strategies: How a Fractional CFO Boosts Revenue, Marketing & Profitability | In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Jessica Nunn, CPA and Founder & CEO of Maven Financial Partners, to unpack the strategic financial levers that fuel Med Spa expansion and profitability. Jessica shares her journey from Big 4 accounting to leading a boutique financial advisory firm that’s helped over 100 clinics—including aesthetic practices—unlock clarity and confidence through smarter budgeting, community-focused marketing, and disciplined financial frameworks. She also co-authored Med Spa Profitability, (which reviewers describe as “a Med Spa MBA crash course”) that’s helping owners double revenue and triple profits—all without feeling overwhelmed. Throughout the episode, Jessica dives into key topics like allocating marketing budgets, structuring promotions for sustainable growth, and identifying that healthy amount of debt for financing new locations. She also explores the mindset shifts essential for scaling—plus stories of unexpected financial breakthroughs among Med Spa owners she’s guided. Whether you’re launching a new service, planning expansion, or refining your KPIs, Jessica’s insights tie each decision to measurable ROI: customer acquisition cost, lifetime value, and debt-to-ROI ratios. 🎧 Listen in to learn: How Med Spa owners should allocate marketing budgets depending on their growth stage. The smart use of promotions and discounts—when they drive growth versus when they dilute profit. What a “healthy” level of business debt looks like and how to ensure it delivers long‑term value. The key financial and mindset shifts that unlock expansion readiness and strategic decision‑making. Resources: Maven Financial Partners website Connect with Jessica on LinkedIn Buy “Med Spa Profitability” – What the most profitable med spas are doing and how you can do it, too! | — | ||||||
| 8/21/25 | ![]() Building Sofia Health: Behind the Scenes | Salt Marketing | Sofia Health: A Health & Wellness Marketplace To Increase Your Visibility  In this episode, you’ll hear how Riley Rees turned her own journey—from USAF medic and pilot to suffering from chronic pain—to create Sofia Health, a streamlined health and wellness marketplace uniting clients with vetted wellness professionals. Riley breaks down how Sofia simplifies everything from onboarding and booking to payments and calendars, allowing med‑spa owners and holistic practitioners to fill their schedules with ease—whether offering in-person, virtual, or group sessions. You’ll also learn why Sofia stands out in the crowded wellness space and what real providers are seeing in terms of higher bookings, improved client trust, and a healthy boost to their bottom line. Then get your practical takeaways—Riley shares actionable steps practitioners can immediately implement: optimizing service packages, leveraging Sofia’s trial period, collecting reviews, and tracking key metrics to measure ROI. You’ll discover how thoughtful pricing, intentional marketing, and retention-focused tweaks lead to growing calendars and deeper client relationships. Finally, Riley gives a sneak peek into upcoming features designed to help your practice scale—so you’re empowered to expand with purpose and impact. 🎧 Listen in to learn: Discover how you can simplify your business operations — spend less time managing and more time serving clients. You’ll hear how other practitioners are filling their calendars and growing their revenue by offering both virtual and in-person services. You’ll discover how to stand out in a crowded wellness marketplace, using built-in trust signals, a proven vetting process, and marketing tools to attract more ideal clients. Resources: Join Sofia Health and list your wellness business! Use promo code salt to save 10% ! Follow Sofia Health on LinkedIn See Sofia Health success stories on Instagram Connect with Sofia Health on Facebook | — | ||||||
| 8/7/25 | ![]() Becoming An Ohanapreneur | Building A Family Culture To Scale Your Wellness Business With Systems and Aloha In this heart-centered and insight-packed episode, host Jennifer Orechwa sits down with Sharon Otaguro, founder of Ohanapreneurs and former C-suite spa executive, to explore what it truly means to grow your wellness business with systems and aloha. Sharon shares her journey from high-stakes hospitality and burnout to building businesses that are rooted in family, culture, and care. She explains how wellness practitioners—especially those working with family—can use a Personal Operating System to gain clarity, reduce emotional overload, and create stronger, more sustainable practices. Together, they unpack the principles behind being an “Ohanapreneur”—leading with purpose, building with process, and prioritizing people, profit, and presence in equal measure. Sharon shares tangible rituals and strategic insights for creating boundaries, mapping roles, and nurturing a culture of deep connection and trust. Whether you’re managing a med spa with your spouse, running a functional medicine clinic with siblings, or simply trying to grow without burning out, this episode offers a powerful blueprint for integrating business growth with soul-led leadership. 🎧 Listen in to learn: How to implement a Personal Operating System that supports clarity and flow in your wellness business What being an Ohanapreneur really means—and why it’s especially relevant to family-run practices Sharon’s top tips for role mapping, energy audits, and rituals that reduce emotional burnout Why scaling with aloha isn’t soft—it’s strategic Are you an Ohanapreneur? Resources: Visit Ohanapreneurs online Listen to the Ohanapreneur podcast Visit Sharon online  Follow Sharon on LinkedIn Learn more about WELLthy | — | ||||||
| 7/24/25 | ![]() Unreasonable Hospitality | In the latest episode of Worth Your Salt, host Jennifer Orechwa welcomes Ali Guy, founder of The Shared Co., who believes that business should focus on people, not just transactions. As a certified Business Made Simple and Unreasonable Hospitality Coach, Ali helps businesses simplify, surprise, and serve—ensuring customers return, rave, and share their experiences. With her southern roots, Ali’s approach includes a commitment to doing things the right way, and she emphasizes slowing down to get it right—because when you treat people well, they remember, return, and tell others. In this episode, Ali shares invaluable insights on integrating the principles of Unreasonable Hospitality to elevate client experiences and foster your practice’s growth. In this episode, you’ll learn: How to personalize client experiences by tailoring your services to meet individual client needs, creating memorable interactions that foster loyalty. Strategies to empower your team and cultivate a culture where staff are encouraged to go above and beyond, enhancing overall client satisfaction. How you can to balance professional boundaries with exceptional service to create a sustainable culture that inspires reviews and referrals. Resources: Connect with Ali Guy on LinkedIn Visit The Shared Co Follow The Shared Co on Instagram  Learn More about Unreasonable Hospitality CertificationAli’s Favorites:Podcast: On Purpose with Jay ShettyBook: The Ruthless Elimination of Hurry | — | ||||||
| 7/10/25 | ![]() Building A Personal Brand for Wellness Leaders | Salt Marketing | In this episode of Worth Your Salt, host Jennifer Orechwa is joined by the one and only Michael R. Hunter—founder of PersonalBrand.com and the brains behind some of the most successful personal brands in the world. Together, they explore what it really means to build a personal brand that reflects your values, expands your reach, and unlocks new opportunities beyond your wellness practice. Whether you’re dreaming of launching a course, speaking on bigger stages, or becoming the go-to expert in your space, Michael shares the mindset shifts and practical strategies that help turn that vision into reality. Jennifer and Michael also dig into the biggest mistakes practitioners often make when building a personal brand, how to align your business with your deeper mission, and why automation and systems are the secret to growing without burnout. Michael offers expert guidance on how wellness entrepreneurs can show up authentically, craft a clear message, and build a brand that attracts aligned opportunities—while still allowing them the freedom to do the work they love. In this episode, you’ll learn: What makes a personal brand different from a business brand—and why that distinction matters for wellness pros How to clarify your message and align your brand with your core values The key systems and tools that allow your brand to grow without demanding all your time The first step to take when you’re ready to evolve from practitioner to thought leader Resources: Attend Michael’s 3- Day Brand & Business Breakthrough Workshop (use promo code SALT to save over $4,000!) Connect with Michael on X Connect with Michael on Instagram Connect with Michael on Linked In | — | ||||||
| 6/26/25 | ![]() From First Visit to Forever Client: Leveraging KCard in Med Spas | Salt Marketing | Looking for a smarter, simpler way to keep clients coming back? In this episode of Worth Your Salt, we’re diving into the future of client loyalty with Crystelle Topatan, CEO of Launchy.io and creator of the KCard—a cutting-edge digital loyalty program that lives right in your clients’ Apple or Google Wallet. We talk about why traditional punch cards and outdated loyalty systems just don’t cut it anymore, and how wellness practitioners can use the KCard to boost repeat visits, drive revenue, and create a client experience that keeps people talking. Crystelle shares how the KCard works, what makes it unique, and why it’s tailor-made for service-based businesses like med spas. We explore real-world use cases, messaging strategies, and how easy it is to implement—even if you’re not super tech-savvy. If you’ve ever wanted a turnkey solution to increase client lifetime value without adding more to your plate, this episode is for you. In this episode, you’ll learn: How the KCard drives loyalty and repeat business for wellness and aesthetics practices Why digital wallet integration is the future of client engagement How to personalize offers, send reminders, and stay top-of-mind without lifting a finger What setup and integration look like—and how easy it is to get started Resources: Get started with KCard Learn more about Launchy Connect with Crystelle | — | ||||||
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