The Three Types of Practices: Why Your Med Spa Marketing Isn’t Working Yet

The Three Types of Practices: Why Your Med Spa Marketing Isn’t Working Yet

From Worth Your Salt by Salt Marketing

June 4, 2026 · 31 min

About this episode

Jennifer Orechwa discusses the three types of practices in med spa marketing and how to identify growth patterns.

Why Your Med Spa Marketing Isn’t Working Yet In this  episode of Worth Your Salt, Jennifer Orechwa breaks down a pattern she sees again and again with med spas, aesthetic clinics, and wellness practices that are working hard but still not seeing consistent growth. She introduces the “Three Types of Practices”: The Resourceful Practice, The Hustling Practice, and The Aligned Practice. Each one reflects a different growth pattern — from constantly searching for the next best marketing idea, to pouring more effort into promotions and content, to building a clearer system where messaging, offers, follow-up, and patient experience actually work together. Jennifer explains that most practices are not stuck because they are not trying hard enough, and they are not missing one magical marketing tactic. More often, growth stalls because the practice is operating from a pattern that creates activity without alignment. This episode helps practice owners recognize where they may be chasing ideas, over-relying on effort, or beginning to build a more strategic marketing system. Jennifer also shares how Salt Marketing’s Online Presence Index can help practices identify the gaps…

People in this episode

Host: Jennifer Orechwa

Topics covered

  • med spa marketing
  • growth patterns
  • patient experience
  • marketing strategies
  • aesthetic clinics

Keywords

  • Resourceful Practice
  • Hustling Practice
  • Aligned Practice
  • marketing ideas
  • patient journey

Mentioned in this episode

Organizations: Salt Marketing

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