Why Some People Invest $15K Without Hesitating
From Yes, And! w. Bunny Young by Bunny Young
May 14, 2026 · 16 min
About this episode
Bunny Young discusses the relationship between value and investment in entrepreneurship, sharing personal insights and lessons learned.
What if sales had nothing to do with convincing people and everything to do with value? Bunny shares how an unexpected moment with her daughter after coming home from horseback riding turned into one of the deepest lessons on sales, investing, business growth, and human behavior. Bunny opens up about the uncomfortable side of entrepreneurship. The part where building the business you want requires risk, discomfort, uncertainty, and decisions that won’t always make sense to everyone around you. There’s also a deeper conversation here around identity. About what happens when you stop seeing yourself as “someone trying to make it,” and start seeing yourself as the investment itself. Timestamps: 00:00 Intro Yes, And! 02:20 What entrepreneurs misunderstand about investing 04:40 Why discomfort is part of building something meaningful 08:50 The real reason people hesitate to invest in themselves 11:20 What people truly value will always get their time and money 13:30 Investing in experiences, community, and long-term growth 15:00 The type of entrepreneur DEFY is actually built for 16:30 Building impact without burnout Connect with your host, Bunny Young: LinkedIn…
People in this episode
Host: Bunny Young
Topics covered
- sales
- investing
- entrepreneurship
- business growth
- human behavior
- risk
- identity
Keywords
- sales
- investing
- entrepreneurship
- business growth
- risk
- discomfort
- identity
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