55. Georgie Dent, The Parenthood | Why DM our (now) PM?

55. Georgie Dent, The Parenthood | Why DM our (now) PM?

From Your Digital Reputation by Roger Christie

July 1, 2025 · 34 min · Season 6

About this episode

Georgie Dent discusses the impact of social media on advocacy and childcare policy.

What happens when you "slide into the DMs" of key decision makers? Can social media give you access to the people and opportunities that can help create real, lasting change? In this episode of Your Digital Reputation , host Roger Christie talks to Georgie Dent , CEO of The Parenthood - Australia’s leading parent advocacy organisation representing over 80,000 parents, carers and supporters. One story in particular stands out - the time Georgie reached out to the then-Leader of the Opposition, Anthony Albanese, via a Twitter direct message. And how that moment became a catalyst for the way childcare policy was seen and managed in this country. It's quite a story. Tune in to hear just how important social media has been in Georgie's professional journey, the impact of #CredibleWomen, and the role it continues to play in her ongoing mission to champion parents and families across Australia. TIMESTAMPS: 00:01:47 - Georgie's story, and gender inequity in the workplace. 00:04:44 - Law, Journalism, and discovering Twitter in 2008. 00:07:28 - The Parent Forum with Anthony Albanese, and THAT DM. 00:15:28 - Reflecting on the DM, and the power of consistency online. 00:19:02 - How Goals…

People in this episode

Host: Roger Christie

Guest: Georgie Dent

Topics covered

  • social media
  • advocacy
  • childcare policy
  • gender inequity
  • parenting

Keywords

  • social media
  • advocacy
  • childcare
  • Georgie Dent
  • Anthony Albanese
  • #CredibleWomen

Mentioned in this episode

Organizations: The Parenthood, #CredibleWomen

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