What to Do When Your Launch Is Flopping

About this episode

Teresa Heath-Wareing discusses strategies to manage a flopping launch by focusing on data rather than emotions.

In this episode, I talk about what to do when you’re mid-launch and things feel slower than expected, because this is usually the point where panic kicks in. I share why it’s so important to step away from emotion and instead focus on your data—looking at your signups, clicks, email performance, engagement, and sales to understand what’s really happening. I also explain what “normal” looks like during a launch, including how typical conversion rates often sit between 1–8%, so a slow period doesn’t necessarily mean something is wrong. I then break down how to troubleshoot your launch depending on where the issue is coming from—whether that’s low signups, low engagement during your live experience, or low sales once the cart opens. I walk through simple, practical ways to boost visibility, re-engage your audience, and increase conversions, all without making reactive decisions like dropping your price or extending your deadline. The key is making small, strategic adjustments based on what your numbers are telling you, so you can turn things around now and improve your future launches too. 3 Key Takeaways: Follow the Plan, Not Your Emotions When things feel slow, it’s easy to panic…

People in this episode

Host: Teresa Heath-Wareing

Topics covered

• launch strategy
• data analysis
• conversion rates
• audience engagement
• troubleshooting

Keywords

• launch flopping
• data-driven decisions
• conversion rates
• audience re-engagement
• sales troubleshooting

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