Your Dream Business

In this episode, I’m talking about one of the biggest reasons launches never happen: overthinking. So many business owners convince themselves they need a bigger audience, a better sales page, more experience, or the “perfect” timing before they can launch. But more often than not, the problem isn’t strategy—it’s a lack of action. Waiting for everything to feel ready only delays the learning, momentum, and results that come from actually putting your offer out into the world. I share five practical ways to stop procrastinating and start moving forward. From setting a non-negotiable launch date and creating accountability by telling others your plans, to treating your launch as an experiment rather than a pass-or-fail event, these simple shifts can help you break through fear and indecision. I also explain why lowering your standards from perfect to done and focusing only on your next three actions can dramatically reduce overwhelm and help you make progress faster. Finally, I explore the hidden cost of waiting. Every day you delay, your data becomes less relevant, your confidence can fade, and opportunities pass by. Drawing on lessons I teach inside Bolder and Grow Launch Sell, I encourage you to stop waiting for the perfect moment, pick a date, take action, and use every launch as an opportunity to learn and improve. 3 Key Takeaways: Action Creates Clarity You don’t need all the answers before you launch. Taking action gives you real feedback, data, and insights that help you make better decisions moving forward. Progress Beats Perfection Waiting until everything feels perfect keeps you stuck. A completed launch teaches you far more than a flawless plan that never gets implemented. Focus on the Next Step, Not the Entire Journey Overwhelm often comes from trying to solve everything at once. Concentrating on your next three actions makes launching feel more manageable and keeps momentum on your side.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I’m diving into why “nice” testimonials are often not enough to actually sell your offer — and why the most effective social proof comes from stories that prove transformation. I explain the difference between simple testimonials and powerful case studies, and why people buy when they can clearly see themselves in someone else’s journey. Instead of vague praise like “she was amazing to work with,” your audience needs evidence that your process solves the exact problem they’re struggling with. That’s where my TRUST method comes in: Tell the problem, uncover the Roadblock, explain what they did with you, Show the results, and highlight the Transformation that followed. I also walk through real examples of how detailed case studies can completely shift buyer confidence. From a membership launch that grew by 300+ members to a webinar success story that went from 10–15 signups and zero live attendees to 96 signups, 21 live viewers, and a first course sale, these stories show how specifics, emotion, and measurable results help overcome objections. We also talk about where to use case studies (spoiler: everywhere), how to gather them consistently, and why collecting client wins is your responsibility as a business owner. Plus, I introduce my Success Story Framework — designed to help you easily collect compelling testimonials and case studies with interview prompts, scripts, and email swipe files. 3 Key Takeaways: Stories Sell Better Than Praise A testimonial saying someone “loved working with you” is nice — but it doesn’t necessarily drive sales. Case studies work because they tell a story your audience can emotionally connect with and see themselves inside. Specific Results Build Trust Faster The more specific the transformation, the more believable and persuasive it becomes. Numbers, emotional shifts, and clear before-and-after examples help remove doubts and objections. Collecting Success Stories Is Part of Marketing Great testimonials don’t usually appear by accident. Gathering client wins consistently and intentionally should become a regular part of your business process — because social proof directly impacts conversions.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Kristin’s website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Success Story Framework   Transcript Your testimonials are costing you sales, and not because you don't have happy clients, I am confident that you do, but because you're not getting the right types of testimonials and the right types of case studies that are helping you sell your offer. In today's video, I am gonna be sharing with you the TRUST method, the exact framework that I use to gather case studies in my business that help really explain what I do for my customers, help overcome objections, and ultimately help sell my offers. If we've not met, my name is Teresa Heath-Wareing, and I work with coaches, membership owners, and course creators to help them grow their online business, and I do this through my signature program, Grow Launch Sell, which helps you grow your audience, launch your offers, and sell with confidence. So one of the big mistakes that I see all the time when I'm working with course creators, membership owners, and [00:01:00] coaches is when they come to sell their offers, they are not actually proving to their potential customers that they can actually help with the problem. And by this, I mean they are not giving enough case studies and testimonials. Now, I need to tell you a little backstory about me when it comes to this, because I was really bad at doing this. And if you watch my video about people liked me but they weren't buying from me, we'll obviously put a link to that in the description and show notes, then what you'll see or what I talk about was that I was really afraid to share case studies and testimonials because in my head I like to be very ethical, and I am never the one thing that got them the results, right? For one, I didn't physically do the work. They have to do the work. And two, there is often other things involved with it, and I always felt a little bit like, is it being deceitful? Is it not being honest by sharing these results because it wasn't just down to me? And the truth is, every case study and [00:02:00] testimonial we ever read is never just down to the person they worked with. There are always so many different factors. But the problem was I was letting that stop me from actually sharing or putting any of them out there because I was thinking, "This isn't just down to me." So for instance, let's take the two Lauras. They came to work with me when they wanted to start a membership, and they wanted to put together the membership, they wanted to launch it, and they wanted to get members in. And I worked with them. They actually had six weeks to do this in, and they worked incredibly fast. We all did. We put together a plan, we went through all the steps, and we launched their first ever membership. And their first ever membership got over 300 members in their first go, which is huge and a massive income generator for them. But for a very long time, I didn't share that I supported them with that. And the reason I didn't share is because one of the things that were m- pretty critical to their success was the fact that they had a good [00:03:00] audience. And my fear was that if I shared that I helped them get 300 members in their membership, or 300 plus members, I think it was actually about 350 in the end, that people would think, "Oh, she can do that." Well, I can't guarantee that. Of course I can't. But the problem was, instead of thinking I played a massive part in that that I can share and talk about, and I can use that story to inspire other people, I just completely went the opposite way, and I never said a thing about it. But what that results in is people not buying from me because they don't know I can actually get them the results they're after. So we need to get over the fact that we are part of their story, even if it's not the entire story. Even if they have to physically do the work, if you're a coach, then you'll know you're just supporting them. They've got to actually make the changes. But I think we need to take ownership that we are part of that story and not be afraid to share those testimonials. So I wanted to share that just in case you were thinking, "Yeah, but I feel bad, 'cause I wasn't just [00:04:00] part of that whole thing." So I felt the same. We need to share the testimonials. Okay, so let me tell you the difference between testimonials and case studies. So testimonials are effectively the thing that your customer writes that tells you why you were so brilliant. So we are often asked for testimonials, and we'll often say to them, "Could you write something that I can share that was lovely about me, or that you liked working with me, or the results you got from working with me?" One of the things about this is, one, it's just a snapshot. Two, we're very much reliant on our customer telling us the things that they want to tell us, and sometimes the things that we want to get from it aren't always gonna come out because they're just writing something. And the ownership is on them to think of something, create something, and have something. But a testimonial tends to be a snapshot, tends to be short, tends to be kind of the headlines, if you like. So for instance, this would be a testimonial. So for instance, I worked with Rosanna. She did her first ever launch with me, and she wrote this amazing [00:05:00] testimonial. But that is a testimonial, not a case study. The beauty of a case study is it tells more of a story. Okay, so let's take this one from the amazing Kristin. Now, if you've ever seen me talk before, and I'm smiling already because I love this one so much, you will have seen me talk about Kristin. Because Kristin's story, the case study around Kristin, isn't just the fact that she got X amount of people on a webinar and she got a sale. So the story behind Kristin is that she had actually ran four webinars, and she had had a maximum of 10 to 15 signups to all of those webinars, and no one turned up live. So- In telling this story, you can hear the fact of, like, no one turned up live. That sucks, man. And often if I'm sharing this where I'm presenting, I'll talk about the fact of if you've run webinars and you've ever had that experience, you know how that...

In this episode, I explain why a successful launch actually begins before you start promoting it. I introduce the often-missed pre-launch phase and share how warming up your audience in advance makes your promotion, live delivery, and sales stages far more effective. I walk through two key questions to shape your pre-launch content — what your audience needs to understand first and what objections you need to address — so you can bring them to the same starting line and turn cold prospects into warm, ready-to-buy participants. 3 Key Takeaways: Your launch starts before promotion If you only begin nurturing your audience when you announce your webinar or challenge, you’ve missed a critical opportunity to prepare them to say yes. Pre-launch content removes friction By answering what they need to understand and addressing objections early, you reduce resistance before you ever sell. Get them to the same starting line Strategic pre-launch content ensures your audience is informed, aligned, and ready — making your promotion and sales phase significantly more powerful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript Most people think that a launch starts at the point where they open the doors to their launch experience. IEA webinar. Or a masterclass. Or a bootcamp. But actually your launch starts way before then, and today I'm gonna share with you one of the things that you can do prior to your launch to ensure that your launch is even more successful than it is already. If you are new round here, my name is Theresa Heath wearing and I work with course creators, membership owners and coaches, and I help them grow their online businesses and sell in a way that feels really authentic to them. Today we are gonna be touching on something that lots of online business owners miss out and it's at the detriment of their launches. You see, when most people talk about launching, they tend to talk about three distinct phases of the launch. Phase one is the launch phase. This is where you are promoting your bootcamp, your challenge, your webinar. [00:01:00] Then you have the live launch. That is when you are delivering the webinar or you are delivering the bootcamp, and then you have the sales phase, which is the bit where the doors open and you start selling. But what people are missing is right at the beginning, there's another. Phase, and I call this the pre-launch phase. And this phase is as important, if not more important than some of the other phases because this is where you are getting them ready to actually go through your launch. So let's talk a little bit about how this works now when you have a launch phase. That second phase, this is where you are promoting the bootcamp or the webinar or the challenge. But what we need to think about is how do we make sure that they are ready to sign up for that bootcamp or that challenge or that webinar or whatever it is. The very first thing that you need in place is actually to have a launch experience that they want to actually join. So what we need to think about is what are [00:02:00] you creating in that masterclass, or what are you offering in that bootcamp that they actually want? So that's the first thing that goes without saying that. We can't do an amazing pre-launch and we can't do an amazing kind of launch experience if it's something they don't wanna sign up to. So the very first thing you need to think about is you know what your customers need help with, and you are going to help them with that. Thing, and you have nailed it. You've nailed a really good launch experience. So how do we get them ready to actually take part in the launch? So I'm gonna use the example of bootcamp. Let's say I am running a bootcamp on how to do webinars. I know it's a bit meta when I talk about my own stuff because I'm talking about. Challenges and webinars. Anyway, you, let's stick with it. So I'm gonna talk about doing a bootcamp. Let's say that I am going to do my launch experience as a bootcamp, and the theme of my launch is I'm gonna help you plan your next webinar, or I'm going to talk you through how to do your next webinar. So there are a [00:03:00] couple of questions I need to ask myself to help me create content that is going to go out. Prior to me even sharing that, I'm doing a bootcamp. Okay? So whatever your launch experience is, whether it be a webinar, a bootcamp, a challenge for at least two weeks prior to even mentioning it, I want you to think about doing this pre-launch content. The pre-launch content is going to get them ready. When you are ready to actually talk about the thing and share the actual launch experience that you're going to do, so there's a couple of questions that you need to ask yourself in order to create that content. Question number one, what do they need to know or understand before you can teach them the thing that you are going to teach them in? Your launch experience. Okay, so my example, I'm doing a bootcamp. This is just an example just to [00:04:00] pretend I'm gonna do a bootcamp about how to do webinars. So what do my customers or my potential customers need to know or understand before I can teach them about webinars? Okay, so that's the first question. What do they need to know or understand before you can teach them the thing that you are gonna teach them in your launch experience? Question number two is what objections might they have about learning that thing? When we think about these questions, question number one and question number two, what objections they might have about learning that thing. What we're doing is we are getting them ready for the point where we start promoting the actual. Launch experience. So the challenge, the bootcamp, the webinar, whatever it is. In my case, in my example, I'm talking about a bootcamp, and the bootcamp is gonna teach 'em how to do webinars. I know it's. It's tricky when I do my own stuff, but we get it. Okay, so let me think about that. So in order for me to create my pre-launch content, [00:05:00] I need to answer those questions. So for instance, when I was doing, or if I'm doing a bootcamp that is talking about how to create webinars that finally convert, what are the answers to those questions? So as a reminder, question one, what do they need to know or understand? Four. I can teach them that. Well, if they don't know that webinars are a way to sell an online offer, then they need to know and understand that because there's no way they're gonna sign up for a bootcamp on teaching them how to do webinars if they don't know it's even a thing. For instance, one of the things come up in my world is the word launch. That often people think that when we say the word launch, we are talking about selling something for the first time. So they need to know and understand that if I'm talking about a launch that actually. I'm not necessarily talking about selling or launching something for the first time. This can be. For any of your online products and if you've sold it before, what else do they need to know or understand? Well, they need to know [00:06:00] that that webinars are still a thing. They need to know that webinars can be successful and get them sales. They also need to know that there is a very specific way in which you need to do a webinar that actually you can't just get on and do some free training. That's not what it is. So if that's what they thought it is, then they need to know and understand that. And then the next question is, what objections might they have about learning this? So I guess the example I just gave you is a very good objection. So an objection of, I know what a webinar is. Well, maybe not the way that I teach it, or I've done a webinar before. They don't work. Okay. How do I get over that Objection. So I might create some content that says. That you've create. You know, you've done a webinar before and it didn't work. These were the three reasons why, or I might create content that says webinars are dead, or you think webinars are dead. Here are the last results I got from webinars. What we're trying to do is we're trying to get your audience. All to the same point on the starting line [00:07:00] because if your customers are all at different points, are points of where, um, I hate webinars. Webinars don't work. Webinars are rubbish. Like whatever the thing is you are teaching, then. They're not even gonna be at the start line when I say I'm doing a bootcamp teaching webinars, because they'll be like, well, I don't...

In this episode, I’m sharing my honest perspective on the recent shifts happening in the online business space and why so many people are feeling anxious about them. With well-known industry leaders making big changes and new conversations popping up everywhere, it can feel tempting to question your own strategy or wonder if you’re doing something wrong. I talk about why it’s so important to stop making business decisions based on what others are doing and instead look at your own data, your own enjoyment, and what’s actually working for you. I also unpack how major events like COVID and the rapid rise of AI have permanently changed the online landscape and why change itself isn’t a sign that something is broken. Throughout the episode, I encourage you to evaluate your business through the lens of your current stage, not someone else’s. What works for a creator who’s years ahead of you may not make sense for where you are right now. This episode is a grounding reminder that your business gets to be built on intention, clarity, and informed choice, not fear or industry noise.   3 Key Takeaways: Your business decisions should be data-driven and personal Just because a well-known name changes direction doesn’t mean you should. Your numbers, your goals, and your enjoyment matter most. The online space is evolving—and that’s normal From COVID to AI, the industry has shifted in big ways. Change doesn’t mean failure; it means adaptation. Context matters more than comparison Always evaluate advice and trends through the stage of business you’re in, not the stage someone else is at.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript There has been a lot of talk in the online space recently because a couple of the very big players in the online space have made decisions to change things in their business. I am not jumping on the bandwagon of talking about this because I know it might get me clicks or might get me views. In fact, I'm not even gonna name the people who have made the changes, but I am going to address it because I think when something like this happens, there is a lot of people who have a lot of opinions and I have been asked my opinion, and there's a lot of fear that's spread in the online space about it's not working anymore or. This means something. So I want to do a really short, quick episode about my thoughts when things like this happen in the online space and what do I think is gonna happen with the online space, having been in it for about a decade. If we haven't met. My name is Teresa Heath Wareing and I help course creators, membership owners. And coaches grow their online businesses through launching and selling their offers online. And I have [00:01:00] seen a lot of things happen in the online space over many, many years. And to say it's changed is an understatement. Let's talk about first when COVID happened and the fact that the whole world had to go online and what was fairly new and misunderstood, suddenly had to be taught and get very comfortable with very quick, and the online industry boomed. It was really, really successful. And then as time went on, people got a bit tired of the online. The world opened up again, things changed. Also, at that point, it encouraged a lot of people into this. Space that shouldn't quite honestly have been in the space that were coming into the space 'cause they wanted to make money quick and really weren't the best people. And also there'd been a history of online sellers and some big online sellers basically. Not being very ethical and not using great sales tactic. And then the world opened back up again. People started going back out and they suddenly started to go, I don't really love this online thing as much. And then [00:02:00] AI came in and kicked everyone's backsides and it's changed everything again. And the online space, like pretty much every industry is constantly moving, but when a couple of the really key players make business decisions. It means everyone suddenly has an opinion about what that means. Now, the very first thing I want to say about this is I think people forget that it's their business and they get to do what the hell they want, and that goes for me And for you, it goes for. Anybody in business, and one of the things that I am so passionate about is whenever I am teaching or speaking or doing a video like this is my job, is to help you create a business that you love, to grow your online business, and to give you strategies that work, however, that comes with a massive caveat. And that caveat is it's your business and you get to decide. You get to choose. So if someone is sat there telling you, you must do [00:03:00] this to be successful, or you have to do this to be successful, or the only way you can grow an online business is if you do this, it's absolute rubbish. Okay? I'm telling you now, it's rubbish. I can show you people in different industries using different tools and strategies, being successful in many different ways. There's not a one size fits all, and that is really, really important. So that's my first point. When people make a decision to change something in their program, pull a program, stop doing something, start doing something. They can do what the hell they want because it's their business. Okay. Now they would've made a decision based on their own business and where they are right now. And I think that's another really important thing to note. Everyone's businesses are at different stages, serving different audience, doing different things, even if you are doing something similar to someone else. They're still very, very different. And to make a [00:04:00] decision that is right for you, you have got to know and understand your business. You have got to decide, okay, for the effort I put in, the time I put in. What return do I get from that? And is that return money? Is that return things that you enjoy? I have turned down and stopped things that have bought me a lot of money because I just don't like it. And someone else would've looked at that and gone, well, that's crazy. Why would you give up that money? Because I didn't like it and I'm the one who's got to do it. Okay. So that's really, really important. So if you are going to make a decision in your business, whether it's to start something to stop, something, to pivot, to change, you are the one who's got to understand the effect that it's having on your business. You will have the data, you will know whether it's doing what it should be doing, and you can make a decision based on that. So again, anyone that we are looking at, anyone that is humongous in the industry or that you look up to, if they make a business decision, that is what they've done. They [00:05:00] have looked at what they've done, they've looked at the effort they've put in, they look at the return they're getting, and they've made a decision on that. Okay? So that kind of brings me to my third point. This is a very relaxed, uh, video or podcast if you're listening to it. So my third point is this doesn't mean that it's not going to work for anybody else. Okay? So. People have stopped courses, people have stopped doing content like podcasts. Again, I'm not gonna mention names just because I don't wanna be seen as just doing it to get the views and get the listens, but that doesn't mean podcasts are dead. Because someone doesn't go all out on YouTube doesn't mean YouTube doesn't work because someone is or isn't on TikTok doesn't mean it's the strategy to use or the strategy doesn't work. It just means they are making decision for their business. It's very easy to look at someone making a decision, like to pull a a course or a program that they're doing and run over a very sweeping statement that no longer courses work, [00:06:00] or the reason they've stopped this is because it's broke and the industry's broke. That is not the case at all. Now, is the industry different to what it was? Yes. Has that person made a decision based on what they know about their business? Yes, they have and they have made the decision for whatever reason they have, and they don't owe us an explanation. Okay. I'm sorry to say, they don't have to tell us or they don't have to be. Saying things in a certain way as to why they made that decision. They get to make the decision they get to make, but it doesn't mean

In this episode, I’m breaking down the five key foundations I believe are essential for thriving in online business in 2026 and beyond. As the digital space becomes more crowded and unpredictable, these foundations help you build something sustainable—not just trendy. I talk about why owning your audience matters more than ever, especially as social platforms continue to shift. We explore the power of niching, how it allows you to stand out and charge appropriately, and why a thoughtful offer stack is critical for both trust and long-term revenue. I also dive into the importance of marketing transformation instead of just selling products, and why a strong personal brand is no longer optional—it’s how trust and authority are built in a noisy online world.   3 Key Takeaways: Audience ownership protects your business Email lists and direct relationships give you stability and control, no matter what changes happen on social platforms. Clarity beats complexity A clear niche, a well-structured offer stack, and marketing focused on outcomes make it easier for people to understand, trust, and buy from you. Personal brand is a growth accelerator Your voice, perspective, and lived experience are what differentiate you. A strong personal brand builds trust faster and positions you as the obvious choice.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube   Transcript Lots of online business owners won't survive over the next few years, and it's not because they're not brilliant at what they do, it's because they don't have the right foundations in place. Today I'm gonna be sharing with you the five things that you need to have in place if you want to build a successful online business in 2026 and beyond. If we've not met, my name is Theresa Heath wearing and I help course creators, membership owners, and coaches grow an online business that they love. And I do this through helping them grow their audience by having a launch strategy that works a. And getting confident in selling online. If that's you, you are exactly in the right place. And make sure you hit that subscribe button to make sure that you don't miss any future episodes. We are gonna dive straight in with the five things that you need to have in place if you want a successful online business in 2026 and beyond. Foundation number one, [00:01:00] audience ownership is a non-negotiable. You have to have your own audience. We know. That social media is wonderful for growing an audience, for getting in front of people that don't know we exist. However, I cannot stress enough that the key aspect to this is getting them into your own email list. Having them on social is wonderful and great, but you don't own that platform. We have seen many, many, many times. With tech outages, with TikTok being shut down for a little bit in the states, what happens when these platforms disappear just for a tiny bit of time? So imagine if something was to happen more permanently. This is why we can't build our business on borrowed land, and that effectively is what social media is. Now, I'm not telling you to not do social media. It's great. It really does serve a purpose and it can get you in front of people that don't know you exist. However, I want you as [00:02:00] quickly and as easily as possible to get them onto your own email list. The other thing I wanna add, it's not just the fact of audience ownership, that you own your audience. It's having an audience. One of the things that I would highly recommend that you put a lot of time and effort into in 2026 is building that audience. An online business is a numbers game. The bigger the audience you have, the more success you are likely to have. So build that audience, but make sure it's your audience and you own it. Get them onto your own email list. Foundation. Number two is niche. The business owners who have a strong niche will do so much better than those business owners who are trying to serve a big, massive audience. When you have a niche, it becomes so much easier to stand out in what could be a very noisy, crowded market. It's so much easier to market what you do because you are. Doing a very clear thing, [00:03:00] and you are not saying, I can do this or this or this. When you have a niche, you can really clearly market what you do and clearly market the transformation and the key bit. When you have a niche, you can charge more. Alex Mosey gives this example in his book where he talks about if you're a salesperson, and I'm literally going to reference his book here. So he talks about if you're a generic salesperson, we're just saying you offer sales. Training. He says at a push you can maybe earn up to 500 pound, but it's more likely between 50 and uh, 200 pounds or dollars. He said, then let's imagine you niche into a particular industry and you say, I help gym owners sell more memberships. Then he thinks you could probably increase your prices to more like a thousand to 3000. And then he said, if you niche even further and talk about helping gym owners. Sell high ticket personal training programs, you could probably charge more in the region of five to 10,000. So the more niche you go, the more you can charge, but more importantly, you are going [00:04:00] to stand out in what potentially could be a very noisy market foundation. Number three, you need an offer stack. That makes sense. If you are just starting, I did a video about what I would do if I was starting an online business in 2026, and one of the things I said in that was create one offer. But that's only when you are getting started. Once you are in the online industry, you need an offer stack that makes sense. You need some low cost, some mid cost, and some high cost things. The low cost is going to help you build trust. It's going to have something that brings people into your world, and then the midco might be something that helps them do it faster, and then the high cost might be something where they get more of you and more of that one-to-one touch. By having an office stack, it really protects not only your income so that you're not putting all your eggs into one basket, but it also protects your energy. So when you have different things that you sell at different price points, it means that you're not maxing out all your time doing one-to-one or you're not being exhausted by trying to churn out lowcost thing after lowcost thing thing. [00:05:00] So having an office stack is key to the health of your online business going forward. Foundation number four, I talk about this a lot. But it's so important as are all these things. You have to get so clear on that transformation. In a world where we have more content than we know what to do with when our time is at an all time premium, the last thing we want to do is spend a long time trying to do something if it's not going to get us the transformation. So we have to get so clear on what is it you are helping your customers achieve, or what's the transformation they're getting to? And we need to give them that transformation as quickly and as easily as possible. And we need to remind ourselves that our customers aren't buying our course or our membership or our program. They're buying the transformation, they're buying the promise that we can get them closer. Two, the transformation that they're looking for. And I think as the online space gets busier and AI gets more prevalent, we're going to need to get even stronger on that transformation. We're going to have to [00:06:00] get even clearer on telling people how we can help them and what we can do. And we need to really focus on marketing the transformation, not necessarily marketing the offer or the product. And then the final foundation, number five, you need a strong personal brand. In a world where content is everywhere and there are so many options for things, one of the things that people cannot take away from you and AI can't replicate is you and your personal brand. Having a strong personal brand is going to pay you in dividends. People will buy from people they trust, people they see as an expert, and people they believe can help them. And if you are not out there as a personal brand, if you are not demonstrating who you are and what you can do, then. You will become faceless like all the other people in your industry and like ai, why wouldn't they go to a large language...

In this episIn this episode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.ode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.3 Key Takeaways:Pricing should support your entire offer suiteIf I price one offer without considering the rest of my ecosystem, I create confusion and friction. My pricing needs to make sense in relation to everything else I sell.Different levels of customers need different pricingNot everyone is ready for the same level of support or investment. When I price with awareness of beginner, intermediate, and advanced buyers, I serve my audience better—and sell more effectively.An Ascension model creates clarity and momentumWhen my pricing helps people naturally move from one offer to the next, I’m not just making sales—I’m guiding transformation. Clear pathways build trust and long-term growth.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my YoutubeTranscriptOne of the questions that I get asked the most when working with course creators, membership owners and coaches, is How do I know if I'm pricing my offer? Right? They have all sorts of questions around, do I need to put my prices up? Is it too expensive? Should I be charging more? How do I know if it's the right price, and should I just pluck a figure outta the air?In today's video, I'm gonna be taking you through five things that you need to consider when you are next. Pricing one of your offers.If we've not met, my name's Theresa Heath Wiring and I help course creators, membership owners, and coaches build online businesses that they love. And in these videos I bring really tactical and strategic things that you can do to help grow your online business. Through growing your audience, through having effective launches and learning how to sell online.If this is you, I would love it if you hit the subscribe button and every single week I'll be releasing a new video that helps you get closer to [00:01:00] the business that you dream of. So when it comes to pricing, it's one of the things that I get asked about the most. My customers want reassurance that they are pricing their offers correctly.And that's a good thing. I'm really happy about that because obviously it means that the people I'm working with care deeply that they are providing a service that matches the price that they're putting out there. However, it's one of the most trickiest things for business owners to get, right. So in this video, I'm gonna take you through the five things that I want you to consider when you are next.Looking at pricing, one of your offers. So the first thing that I want you to consider is that you don't look at pricing your offers in isolation. Now, what I mean by this is often when someone comes to me, they will say, I've got a new course and I'm thinking about charging this, or I'm creating a membership and I want to charge this.I have an accelerator program, and what they're doing is they're looking at the thing in isolation. They're considering their offer on its own on an island, [00:02:00] and just considering the price of that. And that's the first thing that I want you to think about. I don't want you to consider pricing in isolation.I want you, every time you bring in a new offer, every time you consider pricing something, I want you to look at your entire offer suite. I want you to consider. What price should that be against something else? So for instance, if you are currently offering a one-to-one service and you want to bring in a done with you or a do it yourself service, it has to make sense.Which brings me on to point number two. The pricing has to make sense. So not only in 0.1 do we look at it alongside everything else. We make sure it makes sense alongside everything else. So for example, one of my amazing clients that I work with is a sleep consultant, and this sleep consultant offers a service.Where you can work with her online, you have a [00:03:00] call with her, and then you have access to her via WhatsApp or through another call, and she charges a set amount for that service. She then has an in-person service where she will go for 24 hours. As a minimum, I guess, to someone's house and stay with them and their child and help them with their child and help them with the sleep problems that they're having.And one of the things that we need to consider when we look at those two offers is that they make sense because what we don't want is one offer cannibalizing another one. Let me explain. So. If someone comes in and thinks I want to do the online service and I'm gonna make up figures, these aren't necessarily her figures and I'm gonna make them.Wildly crazy. So you know that I'm not using her figures. So let's say it's 5,000 pounds to do the online service where you are having access to a via call, and then you have access to her [00:04:00] via WhatsApp. And then let's say for the service where she goes out to stay with someone, she wants to charge 7,000 pounds That.Doesn't make sense. Now, the reason

In this episode, I’m diving into one of the most important (and often overlooked) parts of a successful launch: the emails you send while your cart is open. If you want more sales, more engagement, and fewer crickets during your launch, these emails matter more than you think.I break down the three essential sales emails I believe every launch needs—and exactly why they work. We talk about how to handle objections before they stop someone from buying, how to connect emotionally with your audience so they feel seen and understood, and how to clearly communicate the benefits of your offer (not just the features).I also share why every email needs a clear call-to-action and how to make sure you’re guiding your subscribers instead of leaving them confused or overwhelmed.This episode is practical, strategic, and designed to help you feel more confident hitting “send” during your next launch.3 Key Takeaways:Objections don’t disappear unless I address them If I don’t proactively answer my audience’s concerns, doubts, and fears, they’ll default to not buying. Objection-handling emails remove friction and make decisions easier.Emotion drives action more than logic People don’t buy because of information alone—they buy because they feel understood. When I lead with emotion and connection, my audience is far more likely to take action.Benefits sell, features support Features explain what my offer includes, but benefits explain why it matters. When I focus on the transformation instead of the content, my sales emails land much more powerfully.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, &nbsp;Instagram, LinkedIn, or Facebook, Subscribe to my YoutubeTranscriptWhen you are doing a launch, sending your emails is absolutely crucial to a successful launch. And in reviewing and looking at hundreds of different emails, I have noticed that there are certain emails that people are not sending. And if you send these three emails, they are going to make the world a difference to your sales.If we've not met before, my name is Theresa Heath Waring, and I help course creators. Membership owners and coaches grow their online business, and I do this through my signature program, grow, launch Sell, where I take you through all the steps that you need to grow your audience to effectively launch different products and to sell those products to your audience.One of the most important things you can do when doing your launch is sending emails. Your email list is your warmest list and is specifically your launch list. So. In previous videos, I've talked about your email list and your launch list. [00:01:00] So the launch list are the people who signed up to go through your particular experience, whether it's a masterclass, whether it's a bootcamp, whatever it might be.Your launch list is one of the warmest things, so not maximizing that list by sending them good quality and often more than you think emails, it's a massive, massive mistake that you can make, which is why in today's episode I'm gonna talk you through three emails that help so much when it comes to selling, because often a lot of the emails that people send are just basically going.Buy my thing, another email, buy my thing, another email, buy my thing. And those are very repetitive and very boring and not hitting certain aspects. So I'm going to give you these three emails today that are going to make a world of difference to your sales emails. Email number one is the objection handling email.Now, often people don't want to actually talk about the objections that their customers have when buying because they think [00:02:00] if they bring it up, that their customers then gonna go, oh, I didn't think of that, and then that's going to put them off buying. So for instance, objections like. The cost objections, like how much time do I have objections?Like, I've tried this before and it didn't work. The truth is your customers are already thinking these things. They're already experiencing those objections themselves, and by ignoring them. We're not addressing them and we're not helping them overcome the objection because there are always reasons why they have these objections, and there are things that we can say and do that can help them maybe frame them differently or see it differently.It's not about. Convincing them or coercing them into buy and saying, your objections aren't true. It's about taking their objection and just giving them a different viewpoint and a different way to look at it. So one of the emails that we send in our sales emails period is an objection [00:03:00] handling email.So we look at the most common objections that we get of why people might not. Join our program Grow Launch Sale, and we will actually address them in an email. So the first step is to actually work out why aren't people buying? And one of the best ways to do this is obviously the conversations that you have with people during your sales period.So in previous launches, in previous conversations, why didn't people buy now? If you don't have that past data, you can pretty much always go no money or. Can't afford it and not enough time. They are often two of the most popular objections, so. One of the ways in which you can reframe these is you could write an email that talks about, I don't have time for this, and then tell them all the time saving ways that you have bought into whatever it is that you are doing that will help them tell them that actually they would end up wasting more time.Trying to figure this out on their own, then they're going to waste actually working with you and you giving them the shortcut, the [00:04:00] money. You might want to talk about how this is an investment. You might want to talk about the experience that you've had with other clients where they've come on, they've paid the money and potentially made more money afterwards.So for instance, when I'm in a launch, if I'm doing a masterclass, which I know is a bit different, but I would also share this in an email, I would often share. How much someone paid to work with me, IE, what it would cost to work with me, one-to-one, what it would cost to work with me in an accelerator, what it would cost to work with me if I consult for you.And then I give them examples of what those customers made back during that time, showing them that they more than made their investment back and therefore it was a worthwhile investment. So you could try something like that. Of the objections that we often get is, I've tried a program before and it didn't work.That is a great objection for me to actually. Meet, enter, send an email about so often I will talk about the fact of my program is very different to lots of others out there. I keep it <span style="color:...