Christina Bouglass on Reimagining Purpose after Burnout
About this episode
Christina Bouglass discusses her journey from a successful marketing career to reimagining purpose and success after experiencing burnout.
Christina Bouglass is originally from the UK and raised in Switzerland. She began her marketing career at Procter & Gamble in Geneva and spent 20 years as a marketing executive shaping some of the world’s most iconic beauty brands, working with celebrities and fashion houses. She held global, regional, and local roles at P&G, Coty, and The Wella Company, spanning every category of the beauty industry. Then, in Christina's own words: "After a toxic private equity takeover, the absence of values and purpose my work led to burnout — and to a complete re-evaluation of my life and what success meant to me." As I stepped away from the corporate world and embarked on an inner transformation, I realised that marketing has alot to answer for: marketing doesn’t just sell products. It manipulates us, fuels endless growth, and reinforces a single-minded picture of success. I took all my industry experience — and my frustration with the way marketing has been done — retrained in sustainable marketing - and reimagined a better way forward. A way for brands not just to sell more, but to serve more. To contribute to solving the world’s biggest challenges rather than accelerating them."…
People in this episode
Host: Ruth Kearns Wollmann
Guest: Christina Bouglass
Mentioned in this episode
Organizations: Procter & Gamble, Coty, The Wella Company
Places: UK, Switzerland
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