Seriously? People Still Say 'New Episode Out'?

About this episode

In this episode, Dave Jackson discusses the importance of effective social media promotion for podcasters and critiques the common practice of simply announcing new episodes.

How is this still happening? You ever have one of those moments where you see something so ridiculous you can’t help but roll your eyes? That’s basically the theme of this episode. I’m talking about the world of podcasting and, honestly, it’s kind of wild. It’s 2026, and people are still posting “New episode out! (and that's it)” on social media like that’s some kind of marketing strategy. Seriously? Yes, It's Better Than Nothing... In this episode, I talk about why podcasters need to stop doing the bare minimum when promoting their shows. If you’re going to post on social media, at least make it interesting. Lead with a question. Share a bold statement. Give people a reason to stop scrolling and pay attention. Don’t just announce your existence, do something to spark curiosity. Use a Hook I also dig into the importance of using hooks when sharing episodes. In today’s world of endless content, you need something that grabs attention immediately. Whether it’s a thought-provoking question, a surprising opinion, or a compelling claim, the goal is to invite people into a conversation, not just tell them your episode exists. There is No Excuse for "New Episode Out" And honestly, with…

People in this episode

Host: Dave Jackson

Topics covered

• podcasting
• marketing strategies
• social media promotion
• content creation
• engagement tactics

Keywords

• podcasting mistakes
• social media
• promotion
• hooks
• AI tools

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