Targeted Podcast Promotion: Going Where Your Audience Already Hangs Out

About this episode

This episode discusses effective strategies for promoting your podcast by engaging with your target audience in their preferred spaces.

Podcast promotion breaks down to this: Identify who your audience is Go to where they are (online and offline) Make friends with them Tell them about your show Don't Overthink it So a person on Reddit mentioned they wanted to grow their podcast about horror movies. Let's see.... where could I find a bunch of people who like horror movies... if only there was a place where people who like horror MOVIES go. If only...... Go to Where They Are So go to the movie cineplex, if you want to go all out have a t-shirt made for you with your logo and URL on the shirt (see Stickermule), and have some business cards made with your logo and website address, and a QR code (I use switchy for that. It not only makes QR code and a whole lot more but I can track how many times that QR code was used). Then as people are entering the building ask them, "Are you hear to see (scary movie title)?" and if they say "Yes," then give them a card and say "I do a podcast for people just like you." Expectations Yes, some will throw the card away. Some will put it in their pocket. Other will be bored sitting through endless advertisements waiting for the movies to start and will point their phone at the QR code…

People in this episode

Host: Dave Jackson

Topics covered

• podcast promotion
• audience engagement
• word of mouth
• horror movies
• networking

Keywords

• podcast promotion
• audience
• horror movies
• networking
• word of mouth
• business cards
• QR code

Mentioned in this episode

Organizations: Stickermule, switchy

Books & works: scary movie title

Places: Reddit, cineplex

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