About this episode

The episode discusses the transformation of distribution and channel management through AI and platforms, featuring insights from industry expert Uddhav Gupta.

Distribution Reinvented: AI Playbook for Channel Management Distribution and channel management are being transformed by platforms, ecosystems, and AI. The traditional distributor model — focused on warehousing, transactional resale, and hardware margins — has shifted to multi-tier cloud distribution, marketplace coexistence, and outcome-based selling through dynamic solution configuration. Industry expert Uddhav Gupta, who has led platform and ecosystem strategy at SAP, Pure Storage, and CloudBlue (Ingram Micro), believes distributors that win the next decade will be those that convert years of channel expertise into open platforms their ecosystems can build on. In this episode of the Next-Gen PartnerOps Video Podcast, Sugata Sanyal , Founder and CEO of ZINFI Technologies, speaks with Gupta about platforms as the new enterprise software core, three distinct AI journeys, and the platform-of-platforms endgame for channel leaders. ZINFI is the #1 analyst-rated partner ecosystem management platform, scoring 97/100 on G2 across 600+ verified reviews. “A platform story emerges organically when you spot the domain expertise you have and the value you can create by extending that…

People in this episode

Host: Sugata Sanyal

Guest: Uddhav Gupta

Topics covered

• channel management
• AI in distribution
• platform ecosystems
• enterprise software
• outcome-based selling

Keywords

• AI playbook
• channel expertise
• multi-tier distribution
• platform strategy
• ecosystem management

Mentioned in this episode

Organizations: ZINFI Technologies, Inc., SAP, Pure Storage, CloudBlue, Ingram Micro

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