About this episode

The episode discusses Intel's outcome-first co-selling model in the AI partner ecosystem with guest Shannon Warner.

Intel’s Outcome-First Co-Selling in the AI Partner Ecosystem Outcome-first co-selling is a partner ecosystem management model where a vendor maps a customer’s desired business outcome to a specific technology workload, then assembles the right ISVs, OEMs, distributors, and channel partners to deliver that workload as a tested, ready-to-deploy solution — replacing the older product-first motion of building a product and waiting for partners to sell it. According to Shannon Warner, an expert in ISV go-to-market and partner ecosystem strategy who leads ISV Go-to-Market on Intel’s global partner team, the four pillars of the modern ecosystem — ISVs, distribution, OEMs, and alliances — now converge around AI workloads and measurable customer outcomes. In this episode of ZINFI’s Next-Gen PartnerOps Video Podcast, Sugata Sanyal , Founder and CEO of ZINFI Technologies, speaks with Warner about Intel’s first deal-incentive program, hyperscaler co-sell, edge AI deployment, and AI tooling for partners. “We need to focus on the customer outcome. We need to map that to the workload that Intel unlocks, and then bring our partner ecosystem together to build those solutions.” —…

People in this episode

Host: Sugata Sanyal

Guest: Shannon Warner

Topics covered

• co-selling
• AI partner ecosystem
• business outcomes
• ISV strategy
• technology workloads

Keywords

• co-selling
• AI
• partner ecosystem
• ISV
• business outcomes
• technology workloads
• Intel

Mentioned in this episode

Organizations: Intel, Microso

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