Ruslan Kogan says he’s made many mistakes. But this one stands out

Ruslan Kogan says he’s made many mistakes. But this one stands out

March 16, 2026 · 17 min · Season 4 · Episode 7

About this episode

Ruslan Kogan discusses the significant mistakes he has made in his entrepreneurial journey and the lessons learned from them.

The founder of online retailer Kogan.com firmly believes that mistakes are an “additional asset” that any company can learn from. But the entrepreneur says there was one “existential mistake” he made that stands out. On this week’s episode, BOSS editor Sally Patten sits down with the chief executive to find out how he came to value decision-making and the missteps along the way. See omnystudio.com/listener for privacy information.

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