Why the CEO of BMW Australia wants you to take a ‘sleep test’

Why the CEO of BMW Australia wants you to take a ‘sleep test’

April 6, 2026 · 18 min · Season 4 · Episode 10

About this episode

Vikram Pawah discusses the importance of the 'sleep test' in decision making.

Vikram Pawah has loved cars since he was a child. Or more specifically, engines. From Honda to Harley Davidson and now BMW, the chief executive has worked for some of the biggest car and motorcycle brands in the world. And it was through motorcycle riding that the luxury car company CEO learnt how to avoid making rash decisions: “Sometimes what your reflex is telling you is the wrong thing in motorcycle riding – it might make you crash.” On this week’s episode, the CEO of BMW in Australia and New Zealand sits down with BOSS editor Sally Patten to explain how the “sleep test” helps him make tough decisions. See omnystudio.com/listener for privacy information.

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