About this episode

Eugene Shatsman discusses the systems and frameworks necessary for optometric practices to scale effectively while enhancing patient experience.

Why do so many optometric practices hit a ceiling in their practice? We know it's not because the owner isn't working hard enough, so what is it? It's because the business was never designed to scale in the first place. Eugene Shatsman joins me back on the show to talk about the ceiling practice owners inevitably hit in their practice—and a system he's created to help owners break through it. In our conversation, we discuss the systems and frameworks behind building a more intentional, scalable practice, including the five operational pillars Eugene believes every successful practice must manage well. We also talk about the hidden KPIs that quietly hurt profitability, how to create stronger accountability within your team, and why elevating the patient experience from transactional to consultative can dramatically improve both growth and practice value. Resources: Eyecare BOSS (Pre-order Eugene's book, The EyeCare Boss on their website!) Book a Triage call with Adam Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form Check out Adam's new book: How to Buy an Optometry Practice —————————————————————————————…

People in this episode

Host: Adam Cmejla

Guest: Eugene Shatsman

Topics covered

• scaling practice
• optometry
• business systems
• patient experience
• accountability

Keywords

• optometry
• scalable practice
• operational pillars
• KPIs
• patient experience

Mentioned in this episode

Organizations: Eyecare B.O.S.S.

Books & works: The EyeCare Boss, How to Buy an Optometry Practice

More episodes of 20/20 MONEY: The Business of Optometry

• What every seller needs to know before selling their practice · July 20, 2026 · 45 min
• Your Practice Doesn't Need More of Your Time — It Needs Better Use of It with Nathan Hayes · July 13, 2026 · 1h 3m
• A simple introduction to AI for optometry practice owners: a practical conversation with Dr. Mick Kling · July 6, 2026 · 43 min
• Optical isn't dead - but the way you are running it is with Dr. Jennifer Stewart · June 29, 2026 · 55 min
• Why some dry eye practices thrive--and others quietly fail with Dr. Chris Wolfe · June 22, 2026 · 45 min
• Implementing a profitable Medicaid practice into your local school district: a convo with Dr. Ryan Hansen · June 15, 2026 · 44 min

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