About this episode

This episode discusses how optometry practice owners can better utilize their time for growth and efficiency.

What if the next level of your practice requires less time in the lane — not more? In this episode of 20/20 Money: The Business of Optometry, I'm joined again by Nathan Hayes for a wide-ranging conversation about how practice owners should think more intentionally about their most limited resource: time. We pick up where our last conversation left off and explore what it really means to work on the business, not just in it. Nathan and I discuss why growth is not always linear, why some seasons of ownership are meant for building while others are meant for harvesting, and how owners can begin evaluating whether their time is being spent in the highest and best way. We also talk about the importance of getting out of the practice — both for true vacation and intentional planning — and why practice retreats, team alignment, leadership rhythms, and clear delegation can become force multipliers for the business. As always, we close with practical NBSs to help owners audit how they're spending their time and identify the next best step toward building a more intentional practice. Have a podcast-related question? Contact our team here ! Resources: 20/20 Money Episode: Are you building…

People in this episode

Host: Adam Cmejla

Guest: Nathan Hayes

Topics covered

• time management
• practice growth
• business strategy
• leadership
• delegation
• intentional planning

Keywords

• optometry
• time management
• business growth
• leadership
• delegation
• practice retreats
• team alignment

Mentioned in this episode

Books & works: Traction

More episodes of 20/20 MONEY: The Business of Optometry

• What every seller needs to know before selling their practice · July 20, 2026 · 45 min
• A simple introduction to AI for optometry practice owners: a practical conversation with Dr. Mick Kling · July 6, 2026 · 43 min
• Optical isn't dead - but the way you are running it is with Dr. Jennifer Stewart · June 29, 2026 · 55 min
• Why some dry eye practices thrive--and others quietly fail with Dr. Chris Wolfe · June 22, 2026 · 45 min
• Implementing a profitable Medicaid practice into your local school district: a convo with Dr. Ryan Hansen · June 15, 2026 · 44 min
• A blueprint for scaling your practice (while having a life in the process): unpacking Eyecare B.O.S.S. with Eugene Shatsman · June 8, 2026 · 53 min

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