#589 - How to Build a World-Class SDR Team (Complete Playbook)

#589 - How to Build a World-Class SDR Team (Complete Playbook)

July 9, 2026 路 46 min

About this episode

Armand Farrokh shares his playbook for transforming an underperforming SDR team into a high-performing outbound sales unit.

We've all felt the heavy silence of a sales floor trying to find its rhythm. Armand Farrokh breaks down his playbook to turn an underperforming SDR team into an outbound machine. Armand鈥檚 playbook includes: 馃殌 The "Between You, Me, and the Wall" tactic to win over individuals privately before you ever address the group publicly. 馃搲 The 5 core weekly meetings you need to bookend your team's activity with raw energy and continuous coaching. 馃敟 How to run a mock cold call filter during interviews to test for a candidate's coachability and execution under pressure. - - You're one step closer to President鈥檚 Club! 馃殌 The SDR Leader Pack: https://hubs.li/Q04nGgrk0 馃弸 30MPC Training: https://www.30mpc.com/course/team-training 馃洜 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  馃摎 Things you can steal and use today: https://linktr.ee/30mpc_youtube

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