How Niching Down to Veterinarians Built a 15X Practice

How Niching Down to Veterinarians Built a 15X Practice

From Accountant's Flight Plan by Brannon Poe; Poe Group Advisors

April 1, 2026 · 17 min

About this episode

Greg Toner discusses how focusing on a specific niche and being selective with clients led to significant growth in his practice.

Greg Toner kept only his best clients, raised prices, picked one niche, and grew his practice 15X. While many CPAs accept any business that comes their way, Greg found success by being highly selective. He looked at his client list, identified the bottom 10% who weren't getting value from his work, and let them go. Then he raised fees on the clients who remained. His team didn't complain. His revenue didn't drop. And the capacity he created allowed him to focus exclusively on serving veterin...

People in this episode

Host: Brannon Poe

Guest: Greg Toner

Topics covered

  • niching down
  • veterinary practice
  • client selection
  • business growth
  • CPA strategies

Keywords

  • niching down
  • veterinarians
  • CPA
  • business growth
  • client selection

Mentioned in this episode

Organizations: Poe Group Advisors

Places: veterinarians

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