
How Niching Down to Veterinarians Built a 15X Practice
From Accountant's Flight Plan by Brannon Poe; Poe Group Advisors
April 1, 2026 · 17 min
About this episode
Greg Toner discusses how focusing on a specific niche and being selective with clients led to significant growth in his practice.
Greg Toner kept only his best clients, raised prices, picked one niche, and grew his practice 15X. While many CPAs accept any business that comes their way, Greg found success by being highly selective. He looked at his client list, identified the bottom 10% who weren't getting value from his work, and let them go. Then he raised fees on the clients who remained. His team didn't complain. His revenue didn't drop. And the capacity he created allowed him to focus exclusively on serving veterin...
People in this episode
Host: Brannon Poe
Guest: Greg Toner
Topics covered
- niching down
- veterinary practice
- client selection
- business growth
- CPA strategies
Keywords
- niching down
- veterinarians
- CPA
- business growth
- client selection
Mentioned in this episode
Organizations: Poe Group Advisors
Places: veterinarians
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