Ep # 184: How to Use Client Intelligence to Build Trust in Technical Sales ft. Julie Barberio (VP of Client Solutions, Sequence Inc.)
About this episode
Julie Barberio discusses the importance of client intelligence and trust in technical sales, drawing from her extensive marketing experience.
In this episode of Across The Funnel, Ioanna Onasi sits down with Julie Barberio , VP of Client Solutions at Sequence Inc. , to explore how a 25-year marketing career, spanning McDonald's corporate PR to life sciences consulting, shapes a modern approach to client intelligence, trust-based selling, and brand loyalty. Their conversation covers relationship-driven sales in close-knit industries, the role of AI in pre-meeting research and buyer profiling, how Sequence built an in-house pharmaceutical training facility to solve the industry's looming talent gap, and why storytelling and initiative remain the most durable skills for young professionals entering a market increasingly shaped by AI.
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