Ep. 129 From Operator to Industry Voice, Why Automation Still Needs a Human with Eric Tilbury
About this episode
Eric Tilbury discusses the importance of human oversight in ad tech automation and the value of personal branding.
In this episode of the AdTechGod Pod, Eric Tilbury, Senior Director of Ad Operations and Product Solutions at Inuvo, Inc, shares his extensive experience in the ad tech industry. He discusses the importance of operational knowledge, the impact of AI on ad operations, and how building a personal brand can enhance professional growth. Eric emphasizes the need for human oversight in automated systems and the significance of transparency in advertising. The conversation also touches on the evolving landscape of ad tech and the role of social media in shaping industry narratives. Takeaways Eric Tilbury has been with Inuvo, Inc for over 13 years, showcasing loyalty and belief in the product. Operational knowledge is crucial for understanding what works in ad tech. Building a personal brand can significantly enhance professional opportunities. AI will streamline ad operations but requires human oversight for effective results. The ad tech industry needs to focus on educating buyers to improve decision-making. Quality in advertising is subjective and varies between buyers. Social media can be a powerful tool for lead generation and professional growth. Transparency in ad operations is…
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