When Agents Become the Customer

When Agents Become the Customer

From AdTechGod Pod by AdTechGod, The AdTech God

April 24, 2026 · 29 min

About this episode

Jeremiah Owyang discusses how AI agents are transforming marketing and decision-making processes.

Jeremiah Owyang, General Partner, Blitzscaling Ventures, explains how AI agents representing consumers and business decision-makers are reshaping the relationship between marketers, publishers, and advertisers. As agents increasingly control discovery and purchasing decisions, traditional marketing strategies break down and must be reimagined. The talk outlines the five AI cultures companies need to adopt internally to compete in this new landscape. It also shows how the marketing funnel evolves when agents, not humans, become the primary decision-makers. The session closes with real-world examples and a clear prediction for the future of AI-driven marketing. Takeaways AI agents will increasingly act as the primary decision-makers for consumers The AI-first approach prioritizes using AI before hiring humans AI-native startups are achieving up to 10x revenue per employee The customer journey is shifting from human-driven to agent-driven decisions Ads may disappear or evolve into AI-to-AI negotiations Chapters 00:00 Introduction to AI agents becoming customers 01:00 What is the agentic economy 02:30 Real-world examples of AI agents in action 04:30 The five AI cultures explained…

People in this episode

Host: AdTechGod

Guest: Jeremiah Owyang

Topics covered

  • AI agents
  • marketing strategies
  • consumer behavior
  • AI cultures
  • decision-making

Keywords

  • AI agents
  • marketing funnel
  • agentic economy
  • AI-first approach
  • consumer decisions

Mentioned in this episode

Organizations: Blitzscaling Ventures, Shopify

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