Rethinking Your Brand Growth Framework to Maximize Influence
From AdTechGod Pod by AdTechGod, The AdTech God
April 17, 2026 · 25 min
About this episode
Joanna O'Connell discusses the evolving brand growth framework and the importance of emotional connection in modern marketing.
Joanna O'Connell, Chief Intelligence Officer, Omnicom Media Group, breaks down the new brand growth framework, why emotional connection matters more than ever, and how marketers must adapt to Gen AI, shifting trust, and ad avoidance. Takeaways Consumers are influenced by more sources than ever Information asymmetry is gone Trust is shifting from institutions to people and AI Attention is fragmented and declining Gen AI is now an influencer and gatekeeper Ad avoidance is a major barrier Economic pressure is reshaping buying behavior Traditional brand frameworks are no longer enough Emotional connection is now critical Brands must market to both people and machines Chapters 00:00 Introduction to the AdTechGod Pod and Joanna O’Connell 00:23 Why this conversation matters in today’s media landscape 02:05 How consumer influence has evolved 03:18 The explosion of information 03:49 The death of information asymmetry 04:26 The new trust economy 04:59 Fragmented attention and digital overload 05:28 Gen AI as a new influencer 06:14 The reality of ad avoidance 06:25 Economic pressures shaping consumer behavior 08:05 What a brand means today 09:10 The growing disconnect between brands and…
People in this episode
Host: AdTechGod
Guest: Joanna O'Connell
Topics covered
- brand growth framework
- emotional connection
- Gen AI
- trust economy
- ad avoidance
- consumer behavior
Keywords
- brand growth
- emotional connection
- Gen AI
- trust
- ad avoidance
- consumer influence
- information asymmetry
Mentioned in this episode
Organizations: Omnicom Media Group
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