How to make your business twice as memorable (But you won't do it)
About this episode
This episode explores the power of rhyming in branding and its impact on memorability.
In today’s episode, we're diving into a quirky, yet powerful secret to brand success: rhyming. We've all heard those catchy jingles and slogans—"Beanz Meanz Heinz" or "Once you pop, you can't stop!"—but why do they stick with us? Is there more magic to a rhyme than we realise? Richard Shotton and Alex Thompson dug into this very question, and the science is clear: rhymes are twice as memorable as non-rhyming statements. So, whether you're building a brand or just trying to stand out in a crowded marketplace, could a little rhyme be the key to staying top of mind? Today, we'll explore this research and even test it out on friends, colleagues, and—spoiler alert—my team, to see how the power of rhyme really stacks up. So, settle in and let’s rhyme our way to better branding! Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.
Topics covered
- branding
- marketing
- rhyming
- memorability
- lead generation
Sponsors
The Lead Engine
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