
Episode 135: Beyond the Basics: Generative AI in AEC with Brad Thompson
From AEC Marketeer by Keelin Cox
November 19, 2025 · 41 min
About this episode
This episode features Brad Thompson discussing the impact of generative AI in the AEC industry, including practical applications and tools.
In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving. We explore: The difference between prompt engineering and context engineering and how to master both. Practical applications of AI in the AEC industry, from simplifying technical jargon to creating high-impact proposals. Tools like Notebook LM, custom GPTs, and automation platforms that are revolutionizing workflows. The surprising ways AI can enhance social media, business development, and even interview prep. Insights on balancing risk and reward when using AI for sensitive information. Brad also shares his favorite tools, tips for automating tedious tasks, and how AI is helping professionals focus on what truly matters. Whether you're an AI enthusiast or just starting to explore its potential, this episode is packed with actionable insights and inspiration.
People in this episode
Guest: Brad Thompson
Topics covered
- Generative AI
- AEC industry
- prompt engineering
- context engineering
- automation
- social media
- business development
Keywords
- efficiency
- innovation
- problem-solving
- technical jargon
- high-impact proposals
- Notebook LM
- custom GPTs
Mentioned in this episode
Products: Notebook LM, custom GPTs, automation platforms
Books & works: Beyond the Basics
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