Beyond Tracking: The Future of Affiliate Management with Tammy Pham
About this episode
Dustin Howes discusses the challenges of tracking performance in affiliate marketing with Tammy Pham from Inflektion.
Most brands make decisions about influencer marketing based on vibes and gut feelings; however, that approach usually leads to wasted budgets and messy data. I recently spoke with Tammy Pham, MBA from Inflektion about why tracking performance feels so broken for most e-commerce companies. One brand they work with had a complex funnel where they only paid affiliates after a customer completed a blood test. Most platforms can't handle that level of detail, so the brand struggled to see where ...
People in this episode
Guest: Tammy Pham
More episodes of Affiliate Nerd Out
- Affiliate Conversion Tracking: How Publishers Track Real Revenue with WeCanTrack
- Best Product Review Sites
- Coupon API for Publishers and What FMTC can do for Affiliates
- FMTC Affiliate Coupon API: Save Hours Managing Coupons and Deals
- Why Your Brand's Influencer and Affiliate Teams Shouldn't Be Siloed
- Affiliate Audits & Why Affiliate Managers Should Be Moonlighting
Explore listener stats, chart rankings, contacts and more on the Affiliate Nerd Out podcast page.