Beyond Tracking: The Future of Affiliate Management with Tammy Pham

About this episode

Dustin Howes discusses the challenges of tracking performance in affiliate marketing with Tammy Pham from Inflektion.

Most brands make decisions about influencer marketing based on vibes and gut feelings; however, that approach usually leads to wasted budgets and messy data. I recently spoke with Tammy Pham, MBA from Inflektion about why tracking performance feels so broken for most e-commerce companies. One brand they work with had a complex funnel where they only paid affiliates after a customer completed a blood test. Most platforms can't handle that level of detail, so the brand struggled to see where ...

People in this episode

Host: Dustin Howes

Guest: Tammy Pham

Topics covered

• affiliate management
• influencer marketing
• e-commerce
• performance tracking
• data analysis

Keywords

• affiliate marketing
• influencer marketing
• performance tracking
• e-commerce
• data management

Mentioned in this episode

Organizations: Inflektion

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