Why Your Brand's Influencer and Affiliate Teams Shouldn't Be Siloed

About this episode

Dustin Howes and Christen Evans discuss the hidden costs of siloed marketing teams and the importance of integrating influencer and affiliate divisions.

Dustin Howes and Christen Evans discuss the hidden costs of siloed marketing teams and the messy reality of affiliate management in this episode of Real Talk Friday. They explain why separating your influencer and affiliate divisions limits growth and causes major communication gaps with creators. You'll hear about common industry headaches like broken SKU-level reporting and the struggle of backtracking through massive spreadsheets to fix commission errors. Dustin shares a raw story about a...

People in this episode

Host: Dustin Howes

Guest: Christen Evans

Topics covered

• influencer marketing
• affiliate marketing
• team collaboration
• communication gaps
• marketing strategy

Keywords

• siloed teams
• affiliate management
• influencer division
• communication gaps
• SKU-level reporting
• commission errors

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