Coupon API for Publishers and What FMTC can do for Affiliates

About this episode

Dustin Howes discusses the importance of a coupon API for publishers with guest Brook Schaaf from FMTC.

Dustin Howes hosts Affiliate Nerd Out with guest Brook Schaaf of FMTC to explain why an affiliate coupon API matters for publishers and what opportunity cost sites face without it. Brook describes FMTC, founded in 2007, as a coupon and deal feed (plus product feeds and merchant services like Affistash) that powers many large coupon and rewards sites by ingesting offers from 20+ networks and thousands of merchants, then testing, normalizing, and distributing clean, structured data. They comp...

People in this episode

Host: Dustin Howes

Guest: Brook Schaaf

Topics covered

• affiliate marketing
• coupon API
• publishing
• opportunity cost
• data normalization

Keywords

• affiliate coupon API
• FMTC
• data distribution
• merchant services
• coupon feeds

Mentioned in this episode

Organizations: FMTC, Affistash

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