Out of the flames: the Story of Holganix: with Barrett Ersek - Part 1 | Ep. 117
About this episode
Barrett Ersek shares the transformative story of Holganix, highlighting the shift from traditional lawn care to a focus on biological solutions in agriculture following a crisis.
Most businesses don’t start with a perfect plan—some start with a crisis.In this episode, Barrett Ersek shares the story behind Holganix, from building and selling a successful lawn care company to a turning point that changed everything—a warehouse fire that forced a completely new way of thinking.What followed wasn’t just a new business, but a new direction: from chemicals to biology, from lawn care to agriculture, and from making money to building something that actually matters.This is a raw look at entrepreneurship, risk, and what it takes to build something from the ground up in agriculture. MEET THE GUEST Barrett Ersek is the Founder and CEO of Holganix. With a deep commitment to soil health and a long-term vision for regenerative agriculture, Barrett has been a driving force behind building biologically based solutions that are good for growers, the planet, and the bottom line.At Holganix, Barrett leads company strategy with a focus on market creation, commercialization, and scale. His work spans building teams and advancing go-to-market execution across both Holganix Ag and HGX, the company’s environmental assets platform.He holds three patents and is widely recognized…
More episodes of AgCulture Podcast
- From Farm Problem to Global AgTech Company: The Bushel Plus Story: with Marcel Kringe | Ep. 120
- Who Really Drives Change on the Farm?: with Jeremy Buchman | Ep. 119
- Building a Business That Actually Lives Its Values: with Barrett Ersek - Part 2 | Ep. 118
- Rewriting the Rules of Farm Equipment: The Swarm Farming Concept: with Andrew Bate | Ep. 116
- The Future of Crop Protection Starts 10 Years Ahead: with Tony Klemm & Tom Meade | Ep. 115
- Lessons Learned From a Shifting Wine Industry: with Rob McMillan | Ep. 114
Explore listener stats, chart rankings, contacts and more on the AgCulture Podcast podcast page.