#69: Crispin’s next chapter, with Maggie Malek

About this episode

Maggie Malek discusses Crispin's evolution and its strategic focus on integrated media and creative capabilities.

Welcome to Agency Business. Maggie Malek , CEO of Crispin , joins Brian Wieser and Olivia Morley to discuss the Stagwell agency’s next chapter. She discusses the agency's history, and the 2023 combination of MMI, Crispin (then CPB), and Observatory . Maggie also discusses how Crispin is building around creative, media and social under one P&L, and how Crispin is balancing its creative roots with client demand for integrated media, social, and creator capabilities. The Agency Business podcast is part of the Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

People in this episode

Hosts: Brian Wieser, Olivia Morley

Guest: Maggie Malek

Topics covered

• agency history
• creative media
• integrated capabilities
• client demand
• business strategy

Keywords

• Crispin
• Stagwell
• MMI
• creative media
• integrated capabilities
• business strategy
• marketing

Mentioned in this episode

Organizations: Crispin, Stagwell, MMI, CPB, Observatory, Marketecture Media

Books & works: The Madison and Wall Podcast, Screen & Sponsor

Places: Hollywood

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