
Insights from recent episode analysis
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Podcast Focus
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 5 chart positions in 5 markets.
By chart position
- 🇮🇹IT · Marketing#7810K to 30K
- 🇹🇼TW · Marketing#4610K to 30K
- 🇻🇳VN · Marketing#142500 to 3K
- 🇨🇿CZ · Marketing#177500 to 3K
- 🇰🇪KE · Marketing#188500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
6.5K to 21K🎙 Daily cadence·66 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
22K to 69K🇮🇹43%🇹🇼43%🇻🇳4%+2 more - Active Followers
Loyal subscribers who consistently listen
12K to 38K
Market Insights
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Reach across major podcast platforms, updated hourly
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 12 epsHosts
Recent guests
Recent episodes
#69: Crispin’s next chapter, with Maggie Malek
May 11, 2026
Unknown duration
#68: Scaling Mediaplus in North America, with Tamara Alesi
May 4, 2026
29m 44s
#67: Growing a media agency into creative and global services, with Kepler's Remy Stiles
Apr 27, 2026
29m 39s
#66: Running an agency built on retail performance, with Michael Magnusson
Apr 13, 2026
30m 09s
#65: The opportunity for independent agencies in the mid-market, with Scott Shamberg
Apr 6, 2026
31m 17s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/11/26 | ![]() #69: Crispin’s next chapter, with Maggie Malek | Welcome to Agency Business.Maggie Malek, CEO of Crispin, joins Brian Wieser and Olivia Morley to discuss the Stagwell agency’s next chapter. She discusses the agency's history, and the 2023 combination of MMI, Crispin (then CPB), and Observatory. Maggie also discusses how Crispin is building around creative, media and social under one P&L, and how Crispin is balancing its creative roots with client demand for integrated media, social, and creator capabilities.The Agency Business podcast is part of the Marketecture Media podcast network.Reach Out:Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. | — | ||||||
| 5/4/26 | ![]() #68: Scaling Mediaplus in North America, with Tamara Alesi✨ | agency growthmedia strategy+5 | Tamara Alesi | MediaplusServiceplan+2 | — | MediaplusNorth America+5 | — | 29m 44s | |
| 4/27/26 | ![]() #67: Growing a media agency into creative and global services, with Kepler's Remy Stiles✨ | media agencycreative services+3 | Remy Stiles | KeplerMediaMath+2 | — | KeplerRemy Stiles+5 | — | 29m 39s | |
| 4/13/26 | ![]() #66: Running an agency built on retail performance, with Michael Magnusson✨ | agency managementretail performance+3 | Michael Magnusson | Pinnacle AdvertisingMarketecture Media | — | agencyretail performance+3 | — | 30m 09s | |
| 4/6/26 | ![]() #65: The opportunity for independent agencies in the mid-market, with Scott Shamberg✨ | independent agenciesmid-market+5 | Scott Shamberg | Mile MarkerMarketecture Media+1 | — | independent agenciesmid-market+5 | — | 31m 17s | |
| 3/30/26 | ![]() #64: Why AI is forcing agencies and clients to rethink how they work together, with BCG's Janet Balis✨ | AI in agenciesclient-agency relationships+3 | Janet Balis | Boston Consulting GroupMarketecture Media+1 | — | AIagency business+7 | — | 29m 22s | |
| 3/23/26 | ![]() #63: The real agency AI divide: data, commercial models, and what's next✨ | AI in agenciesagency offerings+3 | Tucker Lake | Madison and WallMarketecture Media+1 | — | AIagency groups+3 | — | 21m 51s | |
| 3/16/26 | ![]() #62: Wpromote CEO Andrea Bendzick✨ | digital marketingadvertising agencies+3 | Andrea Bendzick | PolarisIQWpromote+2 | — | WpromoteGiant Spoon+6 | — | 31m 17s | |
| 3/9/26 | ![]() #61: Rick Milenthal, CEO of The Shipyard✨ | agency growthmedia buying+4 | Rick Milenthal | The ShipyardWPP Media+2 | Columbus, OhioSan Diego | The ShipyardRick Milenthal+5 | — | 38m 20s | |
| 3/2/26 | ![]() #60: CourtAvenue Co-founder Dan Khabie✨ | digital transformationAI consulting+4 | Dan Khabie | CourtAvenueWPP+3 | — | digital agencyAI transformation+4 | — | 39m 32s | |
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| 2/23/26 | ![]() #59: What’s next for Dentsu in the Americas? With Beth Ann Kaminkow✨ | Dentsu strategyleadership transition+4 | Beth Ann Kaminkow | DentsuMerkle+3 | — | DentsuBeth Ann Kaminkow+5 | — | 34m 27s | |
| 2/16/26 | ![]() #58: If AI isn’t the differentiator, what is? With Supergood’s John Elder✨ | AIdata+3 | John Elder | Supergood | — | AIdata+4 | — | 27m 16s | |
| 2/9/26 | ![]() #57: Building an agency that stays close to the work, with Something Different✨ | agency buildingcreative fulfillment+4 | Patti McConnellTommy Henvey | Something Different | — | agencycreativity+5 | — | 44m 13s | |
| 2/2/26 | ![]() #56: Rethinking the creative agency model, with FIG’s Judith Carr-Rodriguez | Welcome to Agency Business.Judith Carr-Rodriguez, CEO and partner at independent full-service creative agency, FIG, joined Brian and Olivia this week on the podcast.Judith shared how clients increasingly value small, senior teams over large pyramidal organizations, how FIG has grown by focusing on long-term AOR relationships rather than project-based work, and why the agency has become more selective as demand increases.Judith also shares how Fig thinks about controlled growth, client fit and longevity, arguing that focus — not scale for scale’s sake — has become one of the most important disciplines for independent agencies.Reach OutSubscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Inquire about Briefly.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. | — | ||||||
| 1/26/26 | ![]() #55: Inside Moosylvania’s bet on senior talent and growth, with CEO Andrew Cohen | Welcome to Agency Business.Andrew Cohen, CEO of independent St. Louis creative agency Moosylvania, joined Brian and Olivia for a candid conversation about building an agency around senior talent, continuity, and long-term thinking.Andrew shares the origin story of Moosylvania, founded by his father after leaving an IPG-owned agency, and reflects on taking over leadership during the pandemic as the firm evolved into a more digital, hybrid operation.Reach OutSubscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Inquire about Briefly.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. | — | ||||||
| 1/19/26 | ![]() #54: Why agencies need to move beyond production in the age of AI. With Dean Broadhead | Welcome to Agency Business.Brian and Olivia interview Dean Broadhead, founder of independent agency, Broadhead about how agencies should rethink production, talent, and investment as AI reshapes how work gets done.Drawing on his “stop making shoes” framework, Dean explains why agencies should focus less on long-tail production and more on strategy, creativity, and risk mitigation, using AI to create space for higher-value work rather than replace it. The conversation also explores culturally led AI adoption, proprietary platforms built around subscription models, capital allocation decisions — including exiting an ESOP — and why independents may be better positioned to stay closely connected to clients as holding companies navigate structural change.Reach OutSubscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Inquire about Briefly.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. | — | ||||||
| 1/12/26 | ![]() #53: Can agencies charge for value in the age of AI? With Ammunition CEO Jeremy Heilpern | Welcome to Agency Business.Brian interviews Ammunition CEO Jeremy Heilpern to examine how agencies can defend pricing and articulate value as AI reshapes workflows, timelines and client expectations.Drawing on Ammunition’s growth from a category-focused shop into an independent agency with a broad client roster, Jeremy explains why specialization, internal production and deliberate investment decisions have been central to maintaining margins and client retention.Reach OutSubscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Inquire about Briefly.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. | — | ||||||
| 1/5/26 | ![]() #52: What 2026 means for agencies: AI pressure, economic calm and creative’s value problem | Welcome to Agency Business.Brian and Olivia discuss 2026 agency trends with media and tech analyst Ian Whittaker. Drawing on his background in financial markets and consulting, Ian frames 2026 as a crossroads year for agencies, one defined less by immediate disruption than by a series of strategic choices that will determine longer-term positioning.The conversation explores whether agencies can move up the value chain by better articulating the financial value of creativity, how AI has intensified pressure from tech platforms, and why independent agencies may be better positioned to defend pricing and confidence than holding companies. Whittaker also shares his outlook on organic growth across the major holding companies, the risks facing Dentsu’s international business, and what agency leaders should prioritize when hiring senior leadership in a market where creative credibility and business fluency increasingly need to coexist.Reach OutSubscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Inquire about Briefly.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. | — | ||||||
| 12/22/25 | ![]() #51: Inside the 4As' 2026 Look Head report | Welcome to Agency Business. Mollie Rosen, president of member experience at the 4As, joins Olivia and Brian this week to unpack the 4As' 2026 Look Ahead report and what it signals about the future of agencies. Agencies face two divergent but overlapping paths, according to Mollie. They can 1. Become platform- and technology-led or 2. Double down on creativity and strategic partnership. We explore how AI is accelerating this tension, why most agencies are likely to land somewhere along a continuum between the two extremes, and how longstanding issues around compensation models, talent strategy and investment risk could determine which agencies are best positioned to adapt. Reach OutSubscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Inquire about Briefly.Listen to 📊 The Madison and Wall Podcast: Brian opens up about his latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. | — | ||||||
| 12/15/25 | ![]() #50: How independent agencies are competing by putting people first, with Morrison’s Amanda Forgione | This week Brian talks with Amanda Forgione, CEO of Morrison. We talk about many of the very human elements of running an independent agency with family roots in the industry, and contrast some of her agency's choices with those of the holding companies.The episode also features a brief mention of Olivia's new subscription PR model offering agencies a weekly hour of senior strategic thinking. For details, email olivia@fusionfrontmedia.com.Subscribe to the Agency Business newsletter for episode notes and analysis. It’s free and drops every Monday.Reach OutAgency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.📬 Pitch a guest or inquire about sponsorships:📩 Brian at brian@madisonandwall.com📩 Olivia at olivia@fusionfrontmedia.comFollow Madison and Wall and FusionFront Media on LinkedIn for updates.Explore Our Other Podcasts:📊 The Madison and Wall Podcast – Brian opens up about his latest work — plus crucial economic, financial, and industry trends.🎬 Screen & Sponsor – Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. | — | ||||||
| 12/8/25 | ![]() #49: Steve and Robin Boehler — on the Omnicom–IPG deal and what it means for agencies | Welcome to Agency Business. This week, Olivia and Brian talk with Steve and Robin Boehler of Mercer Island Group as the industry absorbs one of the most disruptive weeks in recent holding company history. The Bowlers break down Omnicom’s restructuring, including the abrupt shuttering of several legacy creative agencies, and explain why decades of diluted positioning left many large networks vulnerable. They also outline why consolidation is sharpening client anxiety, how brand clarity deteriorated across holding companies, and what marketers really look for when evaluating agency partners in periods of instability.Steve and Robin discuss expected downstream effects for talent, pricing and media consolidation, the likelihood of further restructuring inside Omnicom, and why middle management may face the harshest employment cycle. They close by previewing their new book, a field guide designed to help agencies sharpen positioning, pitch more effectively and win more business.The episode also features a brief mention of Olivia's new subscription PR model offering agencies a weekly hour of senior strategic thinking. For details, email olivia@fusionfrontmedia.com.Subscribe to the Agency Business newsletter for episode notes and analysis. It’s free and drops every Monday.Reach OutAgency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.📬 Pitch a guest or inquire about sponsorships:📩 Brian at brian@madisonandwall.com📩 Olivia at olivia@fusionfrontmedia.comFollow Madison and Wall and FusionFront Media on LinkedIn for updates.Explore Our Other Podcasts:📊 The Madison and Wall Podcast – Brian opens up about his latest work — plus crucial economic, financial, and industry trends.🎬 Screen & Sponsor – Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. | — | ||||||
| 11/24/25 | ![]() #48: Independent at scale: the Tombras playbook with Dooley Tombras | Welcome to Agency Business. This week, Olivia and Brian talk with Tombras president Dooley Tombras, who leads one of the industry’s few scaled, family-owned independent agencies. Dooley explains why Tombras built its full-service model by zigging against industry convention, how independence enables long-term investment in AI and first-party data, and why today’s consolidation cycle is pushing top talent toward indies.He also discusses the agency’s hub-and-spoke staffing strategy, what “independence with scale” looks like across Knoxville, New York, Atlanta, and Buenos Aires, and why cultural stability at the top helps Tombras maintain an 83% new-business win rate.In News of the Week:Majority of R&CPMK staff exit IPG to join Michael Nyman’s ACCAlex Lubar leaves DDB amid broader Omnicom consolidation.FutureBrand’s global leadership departs as the agency is folded into McCann.WPP Media wins the Henkel account across roughly 30 European markets.The episode also features a brief mention of Olivia's new subscription PR model offering agencies a weekly hour of senior strategic thinking. For details, email olivia@fusionfrontmedia.com.Subscribe to the Agency Business newsletter for episode notes and analysis. It’s free and drops every Monday.Reach OutAgency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.📬 Pitch a guest or inquire about sponsorships:📩 Brian at brian@madisonandwall.com📩 Olivia at olivia@fusionfrontmedia.comFollow Madison and Wall and FusionFront Media on LinkedIn for updates.Explore Our Other Podcasts:📊 The Madison and Wall Podcast – Brian opens up about his latest work — plus crucial economic, financial, and industry trends.🎬 Screen & Sponsor – Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. | — | ||||||
| 11/17/25 | ![]() #47: Fixing agency productivity in the age of AI, with Michael Farmer | Welcome to Agency Business. This week, Olivia and Brian sit down with consultant and author Michael Farmer, who has spent three decades diagnosing the economic pressures inside agencies. Farmer explains why agencies still struggle to measure work, how rework distorts staffing needs, and how digital and social accelerated the long-running pattern of falling fees and rising workloads. He also outlines what AI will mean for both creative and media agencies, including major productivity gains that could compress fees unless leaders reinvest efficiencies into senior talent and reconnect creativity, media and brand strategy.Michael shares insights from his early consulting work at Ogilvy, his analysis of media agency staffing models and his belief that MMM tools like Mutinex can help clients and agencies better understand where growth is actually coming from. He closes with what is ahead for him as he completes his new book Madison Avenue Media Madness and shifts his focus toward teaching and training.In News of the Week:IPG, Dentsu, and Globant report financial results.Publicis publicly challenges Omnicom’s accounting approach.Paramount Skydance discloses that Publicis and Interpublic won its business with media sales agreements.The episode also features a brief mention of Olivia's new subscription PR model offering agencies a weekly hour of senior strategic thinking. For details, email olivia@fusionfrontmedia.com.Subscribe to the Agency Business newsletter for episode notes and analysis. It’s free and drops every Monday.Reach OutAgency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.📬 Pitch a guest or inquire about sponsorships:📩 Brian at brian@madisonandwall.com📩 Olivia at olivia@fusionfrontmedia.comFollow Madison and Wall and FusionFront Media on LinkedIn for updates.Explore Our Other Podcasts:📊 The Madison and Wall Podcast – Brian opens up about his latest work — plus crucial economic, financial, and industry trends.🎬 Screen & Sponsor – Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. | — | ||||||
| 11/10/25 | ![]() #46: Why confidence is a KPI for independent agencies, with Indie Agency News founder Doug Zanger | Welcome to Agency Business. This week, Olivia and Brian record in person for the first time with Doug Zanger, founder of Indie Agency News, a growing platform built to help independent agencies increase visibility and confidence. A former radio producer and trade journalist, Doug shares how his background shaped the creation of Indie Agency News, which is now more than 300 members strong. Doug explains why confidence should be every agency’s most important KPI.Doug explains how the platform supports agencies with tools like First Pass, which helps optimize press, awards, and messaging, and why language rooted in solutions rather than services can change how marketers perceive value. The group also discusses the rise of partnerships among indie shops, how AI fits into Doug’s workflow, and why he says technology should always serve people—not replace them.In News of the Week:S4 Capital reports weak earnings and ongoing client concentration issues.Stagwell reports stronger-than-expected results despite confusing organic growth definitions.Subscribe to the Agency Business newsletter for episode notes and analysis. It’s free and drops every Monday.Reach OutAgency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.📬 Pitch a guest or inquire about sponsorships:📩 Brian at brian@madisonandwall.com📩 Olivia at olivia@fusionfrontmedia.comFollow Madison and Wall and FusionFront Media on LinkedIn for updates.Explore Our Other Podcasts:📊 The Madison and Wall Podcast – Brian opens up about his latest work — plus crucial economic, financial, and industry trends.🎬 Screen & Sponsor – Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. | — | ||||||
| 11/3/25 | ![]() #45: How Day One Agency builds trust in the age of influence, with CEO Josh Rosenberg | Welcome to Agency Business.This week, Olivia and Brian interview Josh Rosenberg, co-founder and CEO of Day One Agency, the creative shop founded 11 years ago to bridge the gap between earned media and brand storytelling. With offices in New York, Los Angeles, Chicago, and Portland, Day One works with clients including American Express, Chipotle, Nike, Converse, and e.l.f. Beauty.Josh shares how Day One was built around what he calls “earned creativity”—an approach that pairs editorial thinking with culturally relevant storytelling. He explains why curiosity has become the most essential trait in the age of AI, how the agency’s apprenticeship program helps identify emerging talent, and why Day One created its Learning Fund, a $30,000 internal grant program for employees to pursue continued education.The group discusses how Day One resists adding a media practice in favor of deeper creative partnerships, how editorial projects like Ask Gen Z and a new Gen Alpha research report inform client work, and why investing in in-house content such as podcasts and newsletters fuels both learning and new business. Josh also details how the agency’s structure—organized around its Shape, Share, and Fuel teams—keeps it nimble and “built for change.”In News of the Week:WPP’s disappointing results and CEO Cindy Rose’s remarks on simplification.The continued consolidation of DDB under Omnicom and what it signals about holding-company structure.Globant consolidates marketing-related activity under Gut.Subscribe to the Agency Business newsletter for episode notes and analysis. It’s free and drops every Monday.Reach OutAgency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.📬 Pitch a guest or inquire about sponsorships:📩 Brian at brian@madisonandwall.com📩 Olivia at olivia@fusionfrontmedia.comFollow Madison and Wall and FusionFront Media on LinkedIn for updates.Explore Our Other Podcasts:📊 The Madison and Wall Podcast – Brian opens up about his latest work — plus crucial economic, financial, and industry trends.🎬 Screen & Sponsor – Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. | — | ||||||
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Chart Positions
5 placements across 5 markets.
Chart Positions
5 placements across 5 markets.






















