#71: How Conscious Minds built production into its agency model, with Blake Heal
From Agency Business by Brian Wieser and Olivia Morley
May 25, 2026 · 37 min · Season 1 · Episode 71
About this episode
Blake Heal discusses how Conscious Minds integrated production into its agency model and its evolution in the branding landscape.
Welcome to Agency Business. Blake Heal , founder and CEO of Conscious Minds , joins Brian Wieser and Olivia Morley this week to discuss how the agency built production into its model from the beginning. Blake shares how Conscious Minds evolved from the viral video era into a social and culture-focused agency working with large brands including Nike, Starbucks, Yahoo and Google. He also describes: How the agency’s production capabilities shape its work How faster social timelines differ from traditional TV production How AI is affecting content costs, internal operations and future billing conversations. The Agency Business podcast is part of the Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.
People in this episode
Hosts: Brian Wieser, Olivia Morley
Guest: Blake Heal
Topics covered
- agency model
- production capabilities
- social media
- AI impact
- branding
- content creation
Keywords
- agency model
- production
- social media
- AI
- branding
- content costs
- Nike
- Starbucks
Mentioned in this episode
Organizations: Conscious Minds, Nike, Starbucks, Yahoo, Google, Marketecture Media
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