Scripting: How to Say What You Need...to Get What You Want! Offer Review Dates | Ed Laine | S23 E33

Scripting: How to Say What You Need...to Get What You Want! Offer Review Dates | Ed Laine | S23 E33

From Agent Power Huddle by the Agent Collective

May 18, 2026 · 39 min

About this episode

Ed Lane discusses the implementation and communication of offer review dates in real estate listings.

Ed Lane led a training session on offer review dates, explaining when and when not to use this strategy in real estate listings. He outlined four key criteria for implementing offer review dates: property condition, competition level, pricing strategy, and market timing. Ed emphasized that the strategy should be property-specific rather than market-specific, and shared specific scenarios where offer review dates worked effectively, including a case with 99 offers. The session covered how to communicate with sellers about the strategy, handle situations when no offers come in during the review period, and re-engage potential buyers after removing the review date. Ed also discussed pricing strategies like price bracketing and the importance of proper market positioning.

People in this episode

Guest: Ed Lane

Topics covered

  • offer review dates
  • real estate strategy
  • pricing strategy
  • market timing
  • seller communication

Keywords

  • offer review dates
  • real estate
  • property condition
  • competition level
  • pricing strategy
  • market positioning

Mentioned in this episode

Organizations: Agent Collective

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