Scripting: How to Say What You Need...to Get What You Want! Offer Review Dates | Ed Laine | S23 E33
About this episode
Ed Lane discusses the implementation and communication of offer review dates in real estate listings.
Ed Lane led a training session on offer review dates, explaining when and when not to use this strategy in real estate listings. He outlined four key criteria for implementing offer review dates: property condition, competition level, pricing strategy, and market timing. Ed emphasized that the strategy should be property-specific rather than market-specific, and shared specific scenarios where offer review dates worked effectively, including a case with 99 offers. The session covered how to communicate with sellers about the strategy, handle situations when no offers come in during the review period, and re-engage potential buyers after removing the review date. Ed also discussed pricing strategies like price bracketing and the importance of proper market positioning.
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- Scripting: How to Say What You Need...to Get What You Want! Multiple Offers | Ed Laine | S23 E38
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