The F Word: Follow-Up Trends: No More Survival Mode Sales | Sara Delansig | S23 E41
About this episode
The episode discusses the significance of personal branding in real estate and features an exercise on assessing core values.
The meeting focused on personal branding in real estate, led by Autumn Pickering and hosted by Dill Ward. Autumn discussed the importance of defining one's personal brand and asked participants to consider what single thing they would want people to remember about them after a brief interaction. She emphasized that real estate professionals are their own brand and that personal branding begins with the first encounter, whether online or at networking events. Autumn shared her own transformation from a "stuffy suited headshot" to embracing her authentic self, highlighting the importance of intentional self-presentation in business. She introduced an exercise called "Assessing Your Core Values," suggesting participants Google a list of core values, cross out non-resonating words, and highlight values they want to embody in their personal brand.
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